How It Works:

CPV One integrates with RevContent by appending RevContent’s tracking macros (like campaign and click IDs) to your widget URLs.

This allows CPV One to capture each click from RevContent with a unique identifier.

When a conversion occurs, CPV One sends a postback to RevContent containing the conversion info and that identifier, so RevContent records which click converted.

At the same time, CPV One pulls cost data from RevContent via API, so spend is updated automatically.

The same setup and flow applies if you are using CPV Lab instead of CPV One.

Why It Matters:

CPV One offers immediate insight into RevContent conversions, so you can see which content recommendations are driving results.

With RevContent data alongside other channels in CPV One, you can evaluate its efficiency and allocate budgets accordingly.

CPV One’s A/B testing tools also let you optimize RevContent campaigns, trying different thumbnails or titles, then quickly identify what increases conversions, leading to a stronger ROI.