How It Works:

Instead of a postback URL, CPV One uses the TikTok Conversions API for TikTok.

CPV One tracks all clicks from TikTok campaigns, and when a conversion happens it reports it to TikTok through their API.

This way, TikTok receives the conversion event directly from CPV One for accurate attribution in your TikTok Ads account.

And the costs are syncronized via API so that CPV One (and CPV Lab) dashboard will show accurate ad spend data and performance metrics.

Why It Matters:

You get real-time insight into TikTok ad conversions in CPV One, helping you adjust your campaigns quickly.

It also allows TikTok’s algorithm to learn from the conversion data (via the API feedback) and improve ad targeting if applicable.

Meanwhile, CPV One’s unified dashboard lets you compare TikTok’s performance with other channels and use split testing to optimize your TikTok creatives and strategies for maximum ROI.