Clickadu is a global digital advertising network serving over 4 billion impressions daily across 22 verticals and hundreds of GEOs.

It's a self-serve platform designed for performance marketers and media buyers, supporting multiple ad formats including popunder, push notifications, in-page push, banner ads, SKIM, and interstitials.

Clickadu is widely used by affiliate marketers running campaigns in verticals such as sweepstakes, dating, finance, gambling, gaming, and mobile content.

CPV One integrates with Clickadu via S2S postback tracking.

CPV One comes with Clickadu pre-configured in its Traffic Sources catalog, making setup fast and straightforward. Once connected, every Clickadu click is tracked in CPV One, and conversions are sent back to Clickadu automatically via postback.

The same integration works in CPV Lab (self-hosted version).

With this integration, you can:

• Track all Clickadu clicks, visits, and conversions inside CPV One in real time
• Send conversion data back to Clickadu via the S2S postback URL using your unique account identifiers
• Track cost data from Clickadu to calculate accurate ROI per campaign in CPV One
• Monitor performance by GEO, ad format, placement, and device in a single dashboard
• Split test multiple landing pages and offers against Clickadu traffic in CPV One
• Use CPV One's campaign URL as the Target URL across all Clickadu ad creatives

How it works

You import Clickadu from the CPV One Traffic Sources catalog, then update the postback URL with your unique Clickadu account identifiers (found in your Clickadu Tracking section).

When you create a campaign in CPV One and select Clickadu as the traffic source, CPV One generates a campaign URL that you paste as the Target URL in your Clickadu campaign.

When a conversion happens, CPV One fires the postback to Clickadu so both platforms stay in sync. You can also set conversion qualification rules so only valuable actions are counted.

Why it matters

Clickadu's volume is a strength, but high impression volume with no attribution data means you can easily burn budget on placements that look active but don't convert. Most media buyers running Clickadu traffic without a tracker are optimizing on gut feel.

With CPV One connected to Clickadu, you know exactly which placements, formats, and creatives are generating real conversions, so you can blacklist wasted placements, whitelist winners, and run Clickadu campaigns profitably at scale.