Meta Ads is one of the largest digital advertising platforms.

CPV One integrates with Meta Ads via a direct API connection (including Facebook’s Conversions API) to seamlessly share conversion data and retrieve ad costs.

With this integration, advertisers can automatically track Meta Ads conversions in CPV One (or CPV Lab)  and see ad spend and results together for smarter optimization.

How it works:

CPV One uses Meta’s CAPI to report each conversion from your landing pages or offers back to Meta Ads.

It also fetches your Facebook campaign data – like ad spend – via the API to keep your CPV One dashboard in sync.

Every time a user from a Meta ad converts, CPV One logs the conversion and sends that event to Meta Ads, which helps Meta optimize your ads.

Meanwhile, CPV One records the conversion alongside the cost, giving you an accurate CPA and ROAS in real time.

Why it matters:

Linking CPV One with Meta Ads eliminates guesswork by automatically tying ad spend to conversions.

You’ll see exactly which Meta ads or audiences are driving sales or leads at a profitable cost.

This data feedback loop also feeds Facebook’s algorithm with real conversion data, improving its targeting and lowering your CPA.

The result is better campaign performance, higher ROAS, and the confidence to scale your Facebook campaigns knowing every conversion is tracked.