How It Works:

CPV One integrates with AdMaven by adding AdMaven’s tracking tokens (like a click ID) to your ad URLs.

This allows CPV One to log every click from AdMaven with a unique ID.

When a conversion happens, CPV One fires a postback URL to AdMaven with the conversion details, so AdMaven also records the conversion.

The integration is done for both CPV Lab (self-hosted tracking tool) and CPV One (cloud hosted conversion tracker).

Why It Matters:

With CPV One tracking AdMaven, you know immediately which AdMaven ads are converting, allowing for quick optimizations.

Having AdMaven conversion data in one place with your other channels means you can compare ROI and allocate budget more effectively.

Plus, CPV One’s split-testing and optimization tools help you continually improve your AdMaven campaign performance.