How It Works:

CPV One uses a direct postback integration for Active Revenue DSP. It inserts Active Revenue DSP’s tracking macros (like a click ID token) into your Active Revenue DSP ads so each click is identifiable.

When a user converts, CPV One sends a postback to Active Revenue DSP with that ID and conversion info, logging the event in Active Revenue DSP’s system as well.

Why It Matters:

The real-time data from Active Revenue DSP in CPV One helps you make fast, informed decisions on your campaign.

By seeing Active Revenue DSP’s conversion stats next to other sources, you can pinpoint if Active Revenue DSP is giving a good return or if adjustments are needed.

And by feeding conversions back to Active Revenue DSP, you enable its own optimization algorithms (where available), while using CPV One’s A/B testing features to refine your approach for maximum ROI.