Google Ads is a cornerstone of online marketing, and CPV One’s integration makes it easy to connect your ad spend with results.

CPV One links to Google Ads via API to automatically import your campaign cost data and push conversion events back to Google.

This means you can track clicks, costs, and conversions from Google Ads all within CPV One’s dashboard, streamlining performance analysis.

How it works:

CPV One captures the Google Click ID (GCLID) for each ad click and uses Google’s API to report conversions back into your Google Ads account as offline conversions.

At the same time, CPV One pulls your Google Ads cost campaign data via the API.

Every time a user who clicked your Google ad converts on your site, CPV One logs the conversion and sends it to Google Ads with the associated GCLID, tying the sale to the exact ad and keyword.

CPV One (and CPV Lab) then shows the conversion and corresponding cost in your reports, calculating metrics like CPA and ROAS automatically.

Why it matters:

This integration closes the loop between your Google ad spend and the revenue it generates.

By feeding conversion data back to Google via CAPI, you help Google’s algorithms optimize your campaigns for the outcomes you care about (purchases, sign-ups, etc.), which can lower your costs and increase conversions.

Meanwhile, having cost and conversion data unified in CPV One lets you instantly see which keywords or ads are profitable.

The result is more informed decision-making, better ROI, and the ability to scale up successful Google Ads campaigns with confidence.