BIGO Ads is a global mobile advertising platform operated by BIGO Technology, running ads across two major apps: Likee (a short-video platform comparable to TikTok) and Imo (a messaging and video call app with over one billion installations). Together, these apps give advertisers access to over 400 million monthly active users concentrated in Southeast Asia, the Middle East, South Asia, and CIS regions, audiences that are underserved by traditional platforms and available at lower competition costs.

BIGO Ads supports a wide range of ad formats including SuperView (full-screen video), Story Stream ads, Brand Takeover, Chat List ads, End Call ads, and image-based placements across both apps.

The platform is particularly effective for verticals like sweepstakes, dating, gaming, ecommerce, and apps, and tends to have more lenient moderation compared to Facebook and TikTok for certain verticals.

CPV One integrates with BIGO Ads by placing the BIGO Pixel or using S2S tracking to record conversions from your landing pages and offers, matching each conversion back to the specific campaign, ad group, and creative that drove it.

The same integration works in CPV Lab (self-hosted version).

With this integration, you can:

• Track conversions from BIGO Ads campaigns inside CPV One in real time
• Match each conversion to the specific ad creative, audience segment, and placement on Likee or Imo
• Monitor ROI across BIGO Ads campaigns alongside all other traffic sources in one dashboard
• Compare performance across GEOs, particularly Southeast Asia, Middle East, and CIS markets
• Split test landing pages and pre-landers against BIGO Ads traffic in CPV One
• Use CPV One's drill-down reports to identify the best-performing ad formats and creatives by GEO and device

How it works

You set up CPV One as the tracking intermediary for your BIGO Ads campaigns.

Your CPV One campaign URL is used as the landing page destination in BIGO Ads. CPV One captures the click data and redirects the visitor to your actual landing page or offer. When a conversion happens, it is recorded in CPV One and attributed back to the original BIGO Ads campaign, ad group, and creative.

For on-site conversion tracking, the BIGO Pixel can be placed on your thank-you or confirmation page to register conversion events inside the BIGO Ads dashboard in parallel with CPV One's S2S tracking.

Why it matters

BIGO Ads is a growing platform with lower competition than Facebook or TikTok in many key GEOs, but that advantage disappears quickly without precise tracking. Without knowing which creatives, placements, and GEOs are driving real conversions, you're spending on a hunch.

With CPV One tracking every BIGO Ads campaign, you get the visibility to optimize creatives by GEO, cut underperforming ad groups fast, and scale the combinations that produce actual results in one of mobile advertising's most untapped audiences.