Raanan Rosenbaum: Scaling Smarter - CRO Hacks, TikTok Shops & Ad Platforms

In this Champions of Performance Marketing episode, Julia Draghici interviews Raanan Rosenbaum (MNR Strategy) about scaling campaigns, CRO, and the tools every affiliate marketer should know.Here’s what you’ll learn:

• How Raanan went from jewelry to running 7+ years of affiliate campaigns

• Why TikTok Shops, Snapchat, and AppLovin are exploding right now

• How to find and work with the right creators for UGC campaigns

• The truth about ad fatigue and how to fight it with testing & tracking

• Why server-to-server postback tracking is non-negotiable for affiliates

• Top CRO tips to boost conversions: CTAs, page speed, forms, mobile optimization

• How AI is changing VSLs, creatives, and copywriting

• Key metrics media buyers must track: ROAS, CTR, AOV, LTV, CPAs

You can contact Raanan here:

Raanan Rosenbaum Linkedin

Raanan agency

📌 Brought to you by:

• ⁠CPV Lab⁠ – the self-hosted ad tracker for affiliates & media buyers

• ⁠CPV One⁠ – cloud-hosted ad tracking made simple

References in this episode:

• TikTok Shops

• Snapchat Ads

• AppLovin

• Meta Ads

  ClickBank | Digistore24 | BuyGoods