Kaitlyn Mulliken: How to Scale NewsBreak Ads with Better Tracking & Testing
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About This Episode
In this episode of Champions of Performance Marketing, Julia Draghici talks with Kaitlyn Mulliken from NewsBreak, a former TikTok Ad Ops specialist.
They break down how media buyers can test, track, and scale campaigns on NewsBreak using the right campaign structure, creatives, and conversion tracking.
Topics covered:
How NewsBreak traffic works
Best performing verticals for affiliates and agencies
Campaign setup that gets out of learning fast
Creative testing tips that reduce ad fatigue
Pixel vs postback tracking
Why missing conversion data kills performance
Scaling rules that actually work
Differences between TikTok and NewsBreak ads
How AI helps with ad review and optimization
If you run paid traffic, native ads, or affiliate campaigns, this episode gives you clear, practical advice.
🔗 Useful links:
CPV Lab: https://cpvlab.pro
CPV One: https://cpvone.com
Read more about the episodes of Champions of Performance Marketing here: https://cpvlab.pro/blog/category/champions-of-performance-marketing/
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Chapters00:00 Introduction to Performance Marketing and Newsbreak02:39 Understanding Newsbreak's Audience and Ad Types05:10 Getting Started with Newsbreak Advertising07:53 Campaign Structure and Best Practices10:37 Creative Strategies for High Engagement13:15 Compliance and Ad Guidelines on Newsbreak16:03 Budgeting for Success on Newsbreak18:38 Creative Strategies for Different Platforms21:07 Scaling Ads: Key Metrics and Signals25:08 The Importance of Conversion Tracking27:31 Comparing Campaigns: NewsBreak vs. TikTok31:18 AI in Ad Optimization33:40 Advice for New Advertisers on NewsBreak35:50 Diversifying Ad Strategies Across Platforms37:12 Challenges in Performance Marketing Attribution
Guest
Kaitlyn Mulliken
Account Manager in NewsBreak
As an Advertising Sales Solutions Account Manager at NewsBreak, Katie handles all aspects of client onboarding and identifies high-value opportunities for account growth. She proactively optimizes advertiser performance and collaborates with product teams to contribute to scalable solutions and effective technical troubleshooting.
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