Influencer Marketing vs Affiliate Marketing: Tracking Performance & Scaling eCommerce

Influencer marketing is often seen as a branding channel. But many ecommerce brands use it as a performance marketing channel.

In this episode of Champions of Performance Marketing, Julia Draghici talks with Alexia Chirita from Metapic about how brands run influencer campaigns that actually drive revenue.

Topics we cover:

• How influencer marketing compares to affiliate marketing
• How ecommerce brands measure influencer campaign performance
• What metrics matter when evaluating traffic and conversions
• How influencers can work with affiliate programs
• How ecommerce brands grow using performance marketing strategies
• Why tracking is essential when working with multiple traffic sources

For affiliate marketers and media buyers, influencer marketing can become another traffic source when campaigns are tracked properly.

Using an ad tracking platform like CPV One, marketers can measure clicks, conversions, ROI and compare influencer traffic with paid advertising channels.

🔗 Useful links:

• Metapic Influencer Agency

• CPV Lab:  self-hosted ad tracker

• CPV One:  conversion ad tracker

Read more about the episodes of Champions of Performance Marketing here:

https://cpvlab.pro/blog/category/champions-of-performance-marketing/