Mikhail Zhukov (Adsterra): iGaming Traffic, Campaign Optimization & What Affiliates Get Wrong

Mikhail Zhukov, Head of CPM/CPC Department at Adsterra, has spent 8 years working inside iGaming traffic.

In this episode of Champions of Performance Marketing he walks through how to get started the right way, what campaign structure actually looks like, and the optimization habits that separate profitable affiliates from the ones who burn through budget in two days.

Running iGaming campaigns without tracking, the wrong payout model, or the wrong GEO is the fastest way to burn your budget. Mikhail Zhukov, Head of CPM at Adsterra, breaks down exactly how to avoid it.
He covers offer selection, GEO research, RevShare vs CPA, traffic source management (whitelist, blacklist, grey list), budget planning, prelanders, scaling, and where AI is already changing the way affiliates build creatives.

Honest, practical, and no fluff - this is the iGaming episode for people who actually want to run campaigns.

Find Mikhail on LinkedIn and Adsterra at adsterra.com.

More episodes and show notes: https://cpvone.com/podcast

This episode is for affiliate media buyers and performance marketers running or thinking about running iGaming campaigns.
Champions of Performance Marketing is the podcast for affiliate marketers, media buyers, and performance marketing professionals who want to stay ahead, powered by CPV One ad tracker.
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