Kyle Dana (Digistore24) - Email, VSLs & Direct Response

Champions of Performance Marketing is a performance marketing and affiliate marketing podcast hosted by Julia Draghici, powered by CPV One ad tracker.

Kyle Dana is Director of Digital Strategy and Growth at Digistore24 - one of the largest affiliate networks for digital products and direct response offers. Before joining Digistore24, Kyle ran a successful email list management agency managing 50+ health lists and built an AI-powered platform that automated campaign decisions across all of them - before AI was a mainstream concept.

In this episode we go deep on what is actually working in direct response and affiliate marketing right now, why email is still one of the most powerful channels, what is happening with VSLs, and what affiliates and vendors need to do differently.

What you will learn:

• How Kyle built and managed 50+ email lists with AI automation that saved 90% of his team's time
• How often to email your list - and why segmentation determines the answer, not a fixed number
• How to build email lists through paid campaigns, quiz funnels, and vendor partnerships
• Why the back-end funnel (email, SMS, phone) matters more than ever for vendors
• What Digistore24 is and how it differs from other affiliate networks
• What traffic sources are working best for direct response offers right now
• Why VSLs are not converting like they used to - shorter attention spans, telehealth competition, the deepfake arms race
• Why weight loss is no longer the number one niche and what is changing
• What the future of direct response looks like
• Kyle's two pieces of advice for anyone starting in affiliate marketing today

Connect with Kyle Dana:

• Instagram: @thekyledana
• Telegram: @thekyledana
• Digistore24: https://digistore24.com

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Champions of Performance Marketing is powered by CPV One.