Jane Ejim (ClickDealer) - eCommerce Affiliate Marketing, Creator Traffic & What Brands Actually Want

Jane Ejim is Head of eCommerce at ClickDealer and CEO of Customer Direct Group - a unit built specifically for direct-to-brand eCommerce partnerships. She has been in performance marketing for 13 years and helped generate 2.5 million+ orders annually.

In this episode we go deep on eCommerce affiliate marketing - what is working right now, what brands are looking for in affiliate partners, and how the space has completely changed from banner ads on coupon sites to creator-led, data-obsessed campaigns.

What you will learn:

- Which eCommerce verticals are performing best right now - retail, fashion, streaming, dropshipping - and what makes each one different

- Why eCommerce is a white niche and why more affiliates are moving away from gray offers

- What brands look for in affiliate partners: brand safety, consistency, and no surprises

- Which traffic sources work best - creator content, short form video, bloggers, editorial sites, email

- Why nano-creators convert at 7% vs 3% for macro influencers

- The payout vs conversion rate mistake most affiliates make when choosing offers

- How tracking and attribution works in eCommerce affiliate campaigns

- Why longer payment cycles in eCommerce are worth it

- How AI is being used to drive eCommerce affiliate traffic

- Jane's one piece of advice for media buyers starting with eCommerce today

"Performance marketing rewards people who stay

curious and punishes people who stay comfortable."

Connect with Jane Ejim:

- LinkedIn: Jane Ejim

- ClickDealer: jane@ clickdealer.com

- Customer Direct Group: jane@ customerdirectgroup.com

- ClickDealer affiliate network

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