Josh Littler: Media Buying Mistakes, Campaign Structure & Tracking Accuracy

Josh Littler is the CEO and co-founder of Digital Mojito - a full service digital marketing agency and affiliate network working with major brands like Maserati, Samsung, North Face, Canada Goose, and Philips on lead generation and performance campaigns.

In this episode Julia and Josh go deep on what actually works for media buyers today - from campaign structure and creative testing to tracking accuracy and the mistakes that burn the most budget.

What you will learn in this episode:

• The number one mistake media buyers make: touching the campaign before the algorithm has enough data
• Campaign structure on Meta: budgets, how many creatives to test, and why you should add creatives rather than swap them
• How long to leave a campaign running before optimizing: 2-3 days for lead gen, 4-7 days for eCommerce
• Why the ugliest creatives often convert the best
• Email marketing is still king: why 90% of Digital Mojito's traffic comes from email
• Why larger advertisers often have the worst tracking setup - and how it limits affiliate performance
• Why passing soft funnel events back to your traffic source changes campaign optimization completely
• How Josh uses Claude, ChatGPT, Manus, and OpenClaw for campaign reporting and workflow automation
• Pre-lander vs direct link: when each approach makes sense
• Top advice for anyone starting media buying today

Connect with Josh Littler:

• LinkedIn: https://www.linkedin.com/in/joshlittler/
• Digital Mojito: digitalmojito.com

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