Pierre Bertin (Roller Ads): Push Ads, Smart Tracking & Affiliate Wins

In this episode of Champions of Performance Marketing, Julia Draghici talks with Pierre Bertin, Business Development Lead at Roller Ads and an experienced voice in affiliate marketing.

With over a decade in the affiliate space, Pierre shares how to perfectly match offers with traffic sources, why push notifications are still king for CTR, and how to avoid costly mistakes in campaign optimization. Learn how proper conversion tracking with CPV Lab can be your secret weapon in scaling performance marketing efforts.

Pierre shares key tips for affiliates and media buyers running push notification campaigns — including:

✅ How to match offers with the right traffic
✅ Why tracking conversions is non-negotiable
✅ Setting a proper test budget for new sources
✅ Common mistakes new advertisers make
✅ Trends in ad formats and what’s coming next

🚨 “If you’re not tracking, you’re just guessing.”
Pierre explains why S2S tracking and tools like CPV Lab are critical for campaign success in 2024 and beyond.

Mentioned in the episode:

🎯 Try CPV Lab ad tracker for PRO media buyers: https://cpvlab.pro
📊 Track with CPV One (cloud based ad tracker): https://cpvone.com
📌 Learn more about Roller Ads: https://rollerads.com
🎧 Listen on Spotify: https://creators.spotify.com/pod/show/champions-of-performance
📺 Subscribe on YouTube: https://www.youtube.com/@cpvlab