Jonathan Bouchard on Email Marketing & Data-Driven Campaigns
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About This Episode
In this episode of Champions of Performance Marketing, I talk with Jonathan Bouchard, a seasoned affiliate media buyer and author, about his journey in affiliate marketing and his expertise in email marketing. Jonathan shares:
- How he got started in the affiliate space
- Why email marketing is a must for long-term success
- Strategies for building a profitable email list
- The importance of tracking and split testing
- How to overcome challenges in scaling campaigns
He also discusses the role of data in driving better results, importance of split testing for a media buyer and previews his new book for performance marketers.
🎙️ Tune in and learn from one of the best in the field!
Links:
👉 Learn more about CPV One: https://cpvone.com
👉 Follow Jonathan on Linkedin
👉 More podcast episodes
👉 Learn more about CPV Lab (self-hosted ad tracker)
👉 Learn more about MVLab (multivariate testing tool)
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