Florin Simovici: Affiliate Marketing, Media Buying & Ad Tracking Insights

In this episode of Champions of Performance Marketing, we sit down with Florin Simovici, CEO of Traffic Manager and co-organizer of Affiliate Expo Conference in Italy.

With 15+ years in affiliate marketing, Florin shares how he started as an SEO-driven affiliate, built an affiliate tracking platform, and grew it into one of the top B2B tracking solutions for affiliate networks.

💡 What you'll learn in this episode:
✅ How affiliate tracking software improves campaign performance
✅ Why media buyers need precise tracking to optimize ROI
✅ The rise of cash-on-delivery (COD) marketing and why it’s a game-changer
✅ Biggest challenges for affiliate networks & fraud prevention strategies
✅ How AI is shaping affiliate marketing & campaign automation.

If you're an affiliate marketer, media buyer, or run an affiliate network, this episode is packed with insights to help you scale and optimize your campaigns!

🔗 Follow & Subscribe for more expert tips on performance marketing, ad tracking, and media buying!

📢 Join Florin and CPV team at Affiliate Expo
📌 Try CPV Lab for powerful campaign tracking🎧 More podcast episodes here
💼 Connect with Florin Simovici on LinkedIn

This episode was brought to you by CPV One, cloud based ad tracking platform for performance marketers

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