Traffic Company is a performance-focused CPA affiliate network specializing in dating, mainstream, and related verticals. They operate a portfolio of in-house and exclusive offers with dedicated tracking infrastructure, making them a popular choice for media buyers who run traffic in competitive verticals where conversion accuracy and payout reliability matter most.

CPV One integrates with Traffic Company via S2S postback tracking, using a SubID parameter to link each click in CPV One to the conversion fired by Traffic Company when a lead or sale is recorded. The integration is pre-configured in CPV One's Offer Sources catalog, making setup quick and straightforward.

The same integration works in CPV Lab (self-hosted version).

With this integration, you can:

• Track Traffic Company conversions in real time inside CPV One, matched to the original click and traffic source
• Monitor payout, revenue, and ROI per offer directly in your CPV One dashboard
• Segment performance by GEO, device, placement, and traffic source to identify your strongest combinations
• Run multiple Traffic Company offers simultaneously and compare conversion rates side by side
• Use CPV One's split testing to test landing pages and pre-landers against Traffic Company offers
• Pass conversion signals back to your traffic source (Facebook CAPI, push networks) for improved targeting

How it works

You import Traffic Company from the CPV One Offer Sources catalog and copy the generated postback URL.

Inside Traffic Company, you configure the postback so it fires to CPV One on every confirmed conversion, passing the SubID back to identify the original click.

Your Traffic Company offer links include the {!subid!} parameter so CPV One can match each conversion to its source.

When a lead or sale is confirmed, Traffic Company fires the postback and CPV One logs the conversion against the correct campaign, ad, and traffic source.

Why it matters

Dating and mainstream verticals are competitive, and small differences in traffic quality by placement or GEO can make the difference between a profitable campaign and a losing one. Without accurate click-to-conversion attribution, you're left optimizing based on surface-level data.

With CPV One and Traffic Company connected, you know exactly which ads, placements, and GEOs are producing qualified conversions — so you can make fast, confident decisions and scale the campaigns that actually make money.

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