GiddyUp is a performance marketing network that connects affiliates and media buyers with exclusive offers from premium direct-to-consumer (DTC) brands. Founded in 2011, GiddyUp works with over 150 innovative product brands across categories including health, home goods, fitness, and beauty, offering performance-only deals where you earn commissions on every sale or qualified lead you drive.

GiddyUp's platform is powered by Everflow tracking, which makes S2S postback integration with CPV One straightforward. By connecting the two, every GiddyUp conversion can be logged directly in your CPV One tracker and matched to the original click, traffic source, ad, and creative that generated it.

The same integration works in CPV Lab (self-hosted version).

With this integration, you can:

• Track GiddyUp sales and lead conversions in real time inside CPV One
• Match every DTC brand conversion to the exact ad, audience, and traffic source that drove it
• Pass revenue and payout data from GiddyUp back into CPV One for accurate ROI reporting
• Run GiddyUp offers across multiple traffic sources (Facebook, native, push, display) and compare performance in one dashboard
• Split test landing pages and creatives against GiddyUp offers to find the best-converting combinations
• Send GiddyUp conversion data to Facebook CAPI or Google Ads or any ad network for improved ad optimization

How it works

GiddyUp uses Everflow as its affiliate platform. You set up GiddyUp as an Offer Source in CPV One using the Everflow postback structure, adding your CPV One postback URL to your GiddyUp account.

Your GiddyUp offer links include the SubID parameter that CPV One uses to identify each click.

When a sale or lead is recorded on a GiddyUp offer, the postback fires back to CPV One, which logs the conversion and links it to the original campaign click and traffic source.

Why it matters

GiddyUp offers tend to have higher price points and longer consideration cycles than typical CPA offers.

That means knowing exactly which traffic sources and creatives are generating actual buyers, not just clicks, is critical to profitable scaling.

With CPV One tracking every GiddyUp conversion back to its source, you stop guessing which campaigns work and start making data-backed decisions about where to invest your ad budget.