FatAds is a self-serve advertising network built specifically for performance marketers. It specializes in push ads and pop ads, delivering high-quality traffic worldwide at competitive CPCs. FatAds is a strong fit for affiliate media buyers running direct response campaigns, lead generation offers, and performance-based funnels where conversion tracking accuracy is essential.

What sets FatAds apart for performance marketers is its straightforward self-serve interface, transparent cost reporting, and a traffic quality focus that makes it practical for both testing new offers and scaling winning campaigns.

CPV One integrates with FatAds via S2S postback tracking. CPV One comes with FatAds pre-configured in its Traffic Sources catalog. The integration runs in both directions: CPV One tracks every FatAds click through the campaign URL, and when a conversion is confirmed by your affiliate network, CPV One automatically fires a postback back to FatAds — keeping both platforms in sync and enabling campaign optimization on real conversion data.

The same integration works in CPV Lab (self-hosted version).

With this integration, you can:

• Track all FatAds push and pop clicks and conversions inside CPV One in real time
• Send confirmed conversion data back to FatAds via S2S postback for campaign optimization
• Monitor FatAds cost data to calculate accurate ROI per campaign in CPV One
• Connect any affiliate network offer (such as MyLead, Mobidea, MaxBounty, and others) through CPV One to track the full click-to-conversion path
• Split test landing pages and offers against FatAds traffic and compare conversion rates in CPV One's reports
• Use CPV One's drill-down reports to analyze performance by zone, GEO, device, OS, and browser

How it works

The full tracking flow works as follows:

1. You set up FatAds as a traffic source in CPV One (imported from the Traffic Sources catalog) and configure your affiliate network offer as an Offer Source
2. You set the CPV One postback URL in your affiliate network account so conversions fire back to CPV One
3. You create your campaign in CPV One, selecting FatAds as the traffic source and your offer as the destination
4. The CPV One campaign URL is pasted as the Destination URL in your FatAds campaign
5. When a visitor clicks your FatAds ad, CPV One records the click and assigns a unique SubID, then redirects to your landing page or offer
6. When the visitor converts, your affiliate network fires the postback to CPV One — which logs the conversion and automatically calls the FatAds postback URL with the conversion data

This means FatAds receives real conversion signals to optimize your campaign, while CPV One gives you complete attribution from ad click to confirmed conversion.

Why it matters

Push and pop traffic can move fast — and without precise click-to-conversion attribution, profitable zones and placements are impossible to identify from unprofitable ones. FatAds passes cost data per click, so every CPV One report shows not just conversions but actual spend vs. revenue.

With CPV One tracking every FatAds campaign, you have the full picture on every click — what it cost, whether it converted, and which zone, device, or GEO it came from. That's the data you need to optimize fast and scale with confidence.