Ringba is a leading call tracking and analytics platform built for performance marketers, pay-per-call affiliates, and agencies that run campaigns where the conversion is a phone call.

CPV One integrates with Ringba using S2S postback tracking, allowing Ringba to fire a postback to CPV One every time a qualified call is recorded. CPV One then logs that call as a conversion, matching it to the exact click, ad, and traffic source that generated it.

This integration is essential for anyone running pay-per-call campaigns, inbound lead generation for service businesses, or any funnel where calls are the primary conversion event.

Same process applies for CPV Lab self-hosted ad tracker.

With this integration, you can:

• Record inbound calls as conversions inside CPV One campaigns in real time
• Match every call to the specific ad, keyword, or traffic source that generated it
• Track call duration, call quality, and revenue from Ringba inside your CPV One reports
• Optimize campaigns based on call conversion rates by traffic source, ad, or landing page
• Pass call conversion data to Facebook CAPI or Google Ads for improved ad targeting
• Monitor full ROI across pay-per-call campaigns — revenue vs. ad spend in one dashboard

How it works

When a visitor clicks your ad and calls your Ringba tracking number, Ringba records the call and fires a server-to-server postback to CPV One. That postback includes the relevant call data, duration, revenue, call outcome, and CPV One matches it to the original click that generated the call.

You can set qualification rules in Ringba (e.g., only count calls over 90 seconds) so only genuine leads are recorded as conversions in your tracker.

Why it matters

Pay-per-call campaigns live or die on attribution. Without knowing which ads, placements, or landing pages drive calls that actually convert, you're spending blind.

By connecting Ringba to CPV One, every call gets matched to its source — so you can scale the traffic and creatives that generate quality calls, cut what doesn't, and report real ROI to clients or your own operation with confidence.