Traffic Distribution Rules (TDRs)

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Traffic Distribution Rules (TDRs) in CPV tracker (CPV Lab or CPV One) are the logic settings that determine how incoming clicks are split among different landing pages, offers, or funnel steps within a campaign. They are the backbone of controlled split testing and traffic allocation.

How It Works

When configuring a campaign, CPV tracker (CPV Lab or CPV One) lets you assign percentages of traffic to each destination. For example:

Or for offers:

As clicks come in, CPV tracker (CPV Lab or CPV One) routes them according to these percentages. This ensures that tests are structured and data is evenly distributed, rather than relying on random or uneven traffic.

TDRs are not static. You can adjust them at any time. If one landing page proves to be a clear winner, you can increase its share of traffic without stopping the campaign or updating ads in the traffic source.

Advantages

  • Structured Testing: Ensures fair comparisons between variations.
  • Dynamic Control: Easily reallocate traffic without touching ad platforms.
  • Efficiency: Send more traffic to proven winners while still testing other options.
  • Flexibility: Apply rules to both landing pages and offers in the same campaign.

Reporting in CPV tracker (CPV Lab or CPV One)

Reports display results for each destination under the TDR setup. For landing pages, you’ll see CTR and EPC. For offers, you’ll see conversion rates, payouts, and ROI. By comparing performance, you can determine which variation delivers the best results.

TDRs also integrate with Rotator Campaigns (see: Rotator Campaigns). Together, they allow advanced traffic flows that combine split testing, offer fallback, and scaling logic.

Example

Suppose you’re running a campaign with three different product offers:

  • Offer A has a payout of $2.
  • Offer B has a payout of $5.
  • Offer C has a payout of $10.

You don’t know which one will perform best, so you set TDRs to distribute traffic evenly (33% each). After testing, you see that Offer C has the highest EPC. You adjust TDRs to send 70% of traffic to Offer C and 15% each to the others.

Use Cases

  • Landing Page Tests: Compare design styles, copywriting, or CTAs.
  • Offer Tests: Compare offers from different networks.
  • Geographic Rules: Redirect traffic to offers based on visitor country.
  • Scaling: Automatically shift traffic to winning combinations.

Best Practices

  • Run tests with enough volume before deciding winners.
  • Avoid making changes too quickly—wait for statistically significant results.
  • Use even splits at the start of a test, then adjust gradually.
  • Combine TDRs with tokens (see: Token) for more granular optimization.

In summary, Traffic Distribution Rules are essential for structured testing and optimization in CPV tracker (CPV Lab or CPV One). They ensure that traffic is allocated fairly, results are measurable, and winning variations can be scaled effectively.

See also: Split Test, Rotator Campaigns, Landing Page, Offer

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