In CPV tracker (CPV Lab or CPV One), a Campaign is the central structure where you define, organize, and manage your advertising activities. Every piece of tracking, optimization, and reporting is tied to campaigns, which means setting them up correctly is essential for accurate performance measurement. A campaign is not just a container of ads or links, but rather a complete framework that connects your traffic source, landing pages, offers, and tracking settings into one system.
When you create a new campaign in CPV tracker (CPV Lab or CPV One), you begin by selecting a campaign type. The platform provides several predefined types, such as direct linking, landing page with offer, multiple landing pages, or funnel-based campaigns. Choosing the correct campaign type ensures that CPV tracker (CPV Lab or CPV One) applies the right logic for tracking user flows, click-throughs, and conversions. For example, a direct link campaign will track visits that go straight from the traffic source to the offer, while a landing page campaign will first measure clicks on your intermediary page before sending visitors to the offer.
Each campaign comes with its own unique campaign URL, which is the tracking link you will use in your traffic source. This link includes dynamic tokens (parameters passed by the traffic source) that CPV tracker (CPV Lab or CPV One) captures and stores. By passing these tokens, you can later analyze which placements, keywords, or ads generated clicks and conversions. The campaign URL also ensures that every visitor receives a unique Click ID, which is crucial for accurate conversion attribution.
Within a campaign, you can define one or multiple landing pages and offers. CPV tracker (CPV Lab or CPV One) supports traffic distribution rules that allow you to rotate traffic across different pages or offers, enabling effective A/B testing. For example, you might want to send 50% of your traffic to Landing Page A and 50% to Landing Page B, while also splitting traffic evenly between two affiliate offers. CPV tracker (CPV Lab or CPV One) tracks every click and conversion across these variations, giving you detailed performance data to guide optimization.
Campaign setup also includes traffic source integration. Each traffic source can be defined in CPV tracker (CPV Lab or CPV One) with its specific tokens and macros, such as {campaignid}, {adid}, {keyword}, or {placement}. Once you select the traffic source in your campaign, the platform automatically appends the proper parameters to your campaign URL, ensuring smooth tracking. This integration reduces manual setup errors and ensures consistency in your data.
Conversions within a campaign are tracked either through pixel tracking or Server-to-Server (S2S) postback URLs. In most cases, S2S is preferred because it is more accurate and not affected by browser restrictions. When a conversion is reported back, CPV tracker (CPV Lab or CPV One) associates it with the original Click ID, updating the campaign report with revenue, cost, and profit metrics.
Finally, CPV tracker (CPV Lab or CPV One) provides extensive reporting features at the campaign level. You can filter data by date, traffic source, landing page, offer, or any captured token. This allows you to analyze performance at different levels of detail, from overall ROI down to the specific ad or keyword. Campaign reports include impressions, clicks, conversions, EPC (earnings per click), CTR (click-through rate), and profit, giving you the full picture of your advertising efforts.
In summary, a campaign in CPV tracker (CPV Lab or CPV One) is the foundation of all tracking and optimization. It defines the user flow, integrates traffic sources, captures tokens, and records conversions. A well-structured campaign not only ensures accurate tracking but also provides the insights needed to scale profitable traffic and cut unprofitable sources.See also: Offer, Landing Page, Conversion, S2S Postback, Traffic Source, Click ID
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