A Conversion in CPV tracker (CPV Lab or CPV One) is the successful completion of a specific action you want visitors to take. This could be a purchase, lead form submission, app install, or subscription. Conversions are the ultimate measure of campaign success because they represent the monetization of your traffic.
CPV tracker (CPV Lab or CPV One) supports two methods of conversion tracking: Pixel Tracking and Server-to-Server (S2S) Postback (see: S2S Postback). Pixel tracking involves placing a JavaScript or image pixel on the confirmation page of an offer. When a user reaches this page, the pixel fires and notifies CPV tracker (CPV Lab or CPV One) of the conversion. While easy to implement, this method can be blocked by browser privacy features, cookies disabled by users, or ad-blocking software.
S2S tracking is more accurate and reliable. When a user clicks on a campaign, CPV tracker (CPV Lab or CPV One) generates a Click ID (see: Click ID). This ID is passed to the affiliate network in the Offer URL. If the user converts, the network sends a postback to CPV tracker (CPV Lab or CPV One)’s server containing the Click ID. CPV tracker (CPV Lab or CPV One) matches the conversion to the original click, ensuring precise attribution.
Conversions in CPV tracker (CPV Lab or CPV One) are recorded with key data points: payout (fixed or dynamic), revenue, cost, and profit. These values are used to calculate essential performance metrics, including Conversion Rate (CR), Earnings Per Click (EPC), Cost Per Acquisition (CPA), and Return on Investment (ROI).
You can set up offers with either fixed payouts or dynamic payouts. In the case of dynamic payouts, the affiliate network sends the payout value through the postback, and CPV tracker (CPV Lab or CPV One) records it automatically. This ensures accurate reporting, even if different conversions generate different revenue amounts.
Reports in CPV tracker (CPV Lab or CPV One) display conversions at multiple levels: campaign, landing page, offer, traffic source, or token values (see: Token). This makes it possible to analyze not just how many conversions you received, but also which placements, ads, or keywords generated them.
Conversions are also the basis for optimization decisions. By monitoring conversion data, you can scale profitable campaigns, pause underperforming ones, and adjust bids or targeting in your traffic sources. Without accurate conversion tracking, optimization would be guesswork.
In summary, conversions are the most important outcome in CPV tracker (CPV Lab or CPV One). They close the loop in your tracking setup and give you the insights needed to make data-driven decisions.
See also: Offer, Campaign, S2S Postback, Click ID
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