User Agents & Device Tracking in CPV tracker (CPV Lab or CPV One) refers to the system’s ability to capture detailed information about the browser, operating system, and device type of every click. This data is logged automatically and made available in reports, allowing marketers to optimize campaigns for specific environments.
What Is a User Agent?
A user agent is a string of text that browsers and devices send when making a request. It typically includes information about:
- Browser name and version (e.g., Chrome 118, Safari 16).
- Operating system (e.g., Windows 11, iOS 17, Android 14).
- Device type (e.g., desktop, mobile, tablet).
CPV Lab and CPV One captures this string for every click and interprets it to categorize traffic.
Why Device Tracking Matters
- Performance Differences: Some offers convert better on mobile than desktop, or only on specific OS versions.
- Creative Optimization: Ad creatives may perform differently on iOS vs. Android due to formatting.
- Targeting Accuracy: Traffic sources often allow device targeting—knowing performance by device helps refine bids.
Fraud Detection: Identical user agent strings across thousands of clicks may indicate bot traffic.
How CPV Lab Tracks Devices
- Capture: When a click is logged, CPV tracker (CPV Lab or CPV One) records the user agent string.
- Interpretation: CPV tracker (CPV Lab or CPV One) classifies the data into categories: Desktop, Mobile, Tablet.
Reporting: Data is available in standard and drill-down reports. You can filter by OS, browser, or device type.
Advanced Use Cases
- Browser-Specific Issues: If your landing page has compatibility problems in certain browsers, CPV tracker (CPV Lab or CPV One) reports will reveal high drop-offs.
- OS Version Segmentation: Some apps require newer OS versions. Reports help identify wasted traffic from unsupported devices.
- Multi-Device Funnels: Track whether desktop clicks convert differently compared to mobile.
Best Practices
- Always segment by device type and OS in optimization reports.
- Test landing pages across major devices and browsers to ensure smooth performance.
- Watch for suspiciously uniform user agent strings, which can indicate bots.
- Use custom variables (see: C1–C10) if your traffic source passes extra device-related data.
In summary, User Agents & Device Tracking in CPV tracker (CPV Lab or CPV One) provides the insights needed to optimize campaigns across environments, detect fraud, and align targeting with actual performance.
See also: Bot and Fraud Traffic Filtering, Token, Report Segmentation, Optimization Reports
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