A Token in CPV tracker (CPV Lab or CPV One) is a dynamic variable that passes information between your traffic source, CPV tracker (CPV Lab or CPV One), and affiliate networks. Tokens capture essential data such as campaign IDs, ad IDs, keywords, placements, geographic location, device type, or other attributes.
Tokens are placeholders in URLs.
For example, a campaign link might include:
http://tracker.com/?cid={campaignid}&ad={adid}&kw={keyword}
When the traffic source sends a click, {campaignid}, {adid}, and {keyword} are replaced with real values. CPV One and CPV Lab record this data, storing it in your reports.
Tokens make granular optimization possible.
For example, you may discover that specific keywords or placements are generating conversions, while others are wasting budget.
With token data, you can take targeted actions, such as pausing unprofitable placements or scaling high-performing ones.
Tokens are not only used in campaign URLs but also in Offer URLs and S2S Postbacks. This ensures that conversion data matches the right click.
CPV Lab traffic source templates include predefined tokens, reducing setup effort. When you select a traffic source, the correct tokens are automatically added to your campaign URL.
In reporting, token data is displayed alongside conversions, ROI, and EPC. This allows you to analyze results in great detail.
In summary, tokens are the carriers of actionable data in CPV tracker (CPV Lab or CPV One). They connect your traffic source with your tracking setup and make performance optimization possible.
See also: Traffic Source, Campaign, Click ID
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