A Split Test in CPV tracker (CPV Lab or CPV One), often called an A/B Test, is the process of comparing multiple variations of landing pages or offers to determine which performs best. Split testing is a cornerstone of campaign optimization.
In CPV tracker (CPV Lab or CPV One), you can configure multiple landing pages or offers within the same campaign. You then define traffic distribution percentages, such as 50% to Landing Page A and 50% to Landing Page B. CPV tracker (CPV Lab or CPV One) automatically rotates traffic and tracks performance.
Reports show you CTR for landing pages, CR for offers, EPC, and ROI. With these insights, you can identify the winning variation and adjust your campaigns accordingly.
Split tests can also be extended into funnels (see: Funnel). For example, you may test different quiz sequences to see which one produces the most engaged users and conversions.
The power of split testing lies in data-driven decision-making. Instead of guessing which design or offer is better, you rely on statistical evidence. Over time, continuous testing leads to incremental improvements that compound into significant performance gains.
In summary, split testing in CPV tracker (CPV Lab or CPV One) is an essential tool for optimizing user flows, maximizing conversions, and reducing wasted ad spend.
See also: Landing Page, Offer, Funnel
« Back to Glossary Index