(ROI) Return on Investment in CPV tracker (CPV Lab or CPV One) is the percentage measure of profitability relative to campaign costs. While Profit/Loss (P/L) shows the net dollar outcome, ROI normalizes results into a percentage, allowing direct comparisons across campaigns of different scales.
Formula
ROI = [(Revenue – Cost) ÷ Cost] × 100
Why ROI Matters
- Efficiency Benchmark: ROI shows how effectively ad spend is being converted into profit.
- Scalability: High ROI campaigns can be scaled aggressively, while low ROI campaigns may still be profitable but less efficient.
- Cross-Campaign Comparison: ROI enables you to evaluate campaigns of different budgets on equal terms.
How CPV tracker (CPV Lab or CPV One) Tracks ROI
- Cost is logged via tokens or manual entry.
- Revenue is tracked via pixels or postbacks.
- CPV tracker (CPV Lab or CPV One) calculates ROI automatically and displays it across all campaign levels.
Example
- Campaign A: $500 cost, $1,000 revenue → Profit = $500 → ROI = (500 ÷ 500) × 100 = 100%
- Campaign B: $2,000 cost, $3,000 revenue → Profit = $1,000 → ROI = (1,000 ÷ 2,000) × 100 = 50%
Even though Campaign B made more profit in dollars, Campaign A is more efficient, as every $1 spent generated $2 in return.
Insights from ROI
- High ROI, Low Volume: Campaign is efficient but may not generate enough revenue to scale meaningfully.
- Low ROI, High Volume: Campaign makes big profits in total dollars but could use optimization to increase efficiency.
- Negative ROI: Campaign is losing money relative to spend—requires immediate attention.
Reporting in CPV tracker (CPV Lab or CPV One)
- Campaign Overview: ROI visible as a quick percentage measure.
- Offer Reports: ROI per offer shows which ones are most efficient.
- Token Reports: Identify placements that drag down ROI even if campaign-wide ROI is positive.
Best Practices
- Always look at ROI alongside P/L—a campaign with low ROI may still generate large profits in absolute terms.
- Monitor ROI trends—declining ROI could mean rising competition or offer fatigue.
- Segment ROI by device, geo, and source for precision optimization.
- Set automation rules to pause campaigns if ROI falls below a set threshold.
In summary, ROI in CPV tracker (CPV Lab or CPV One) is the gold standard for efficiency measurement. It provides a clear percentage-based view of profitability, helping you determine which campaigns are scalable, which need optimization, and which should be cut.
See also: P/L, Revenue, CPA, PPV
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