Revenue and Payout Tracking

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Revenue and Payout Tracking in CPV tracker (CPV Lab or CPV One) refers to monitoring the money earned from conversions and matching it with the payouts defined by your affiliate networks or advertisers. It is one of the most critical functions in campaign tracking because without accurate revenue data, you cannot calculate ROI, profit, or EPC (Earnings Per Click).

How It Works

Every time a user converts, CPV tracker (CPV Lab or CPV One) records the event via Pixel Tracking or an S2S Postback (see: Conversion, S2S Postback). Along with the conversion, the system also records the payout. This payout can be:

Fixed Payout:
- Set at the offer level inside CPV tracker (CPV Lab or CPV One).
- Example: $2 per lead.
- Simple and common for CPA (Cost Per Action) offers.
Dynamic Payout:
- Passed back by the affiliate network through tokens in the postback.
- Example: some offers (sales, revenue share) have variable payouts like $15, $30, or more.
- CPV tracker (CPV Lab or CPV One) captures this automatically if configured.

Example of Postback with Dynamic Payout

https://tracker.com/postback?cid={clickid}&payout={payout}

When the network fires this postback, {payout} is replaced with the actual revenue earned. CPV tracker (CPV Lab or CPV One) stores that value in the reports.

Benefits

Profitability Analysis: Without revenue data, reports only show clicks and conversions. Payouts transform these into profit metrics.
Transparency: Compare affiliate network payouts with CPV tracker (CPV Lab or CPV One) records to catch discrepancies.
Optimization: Identify which placements or keywords generate the highest EPC.

Reporting in CPV tracker (CPV Lab or CPV One)

Revenue data is available in every report dimension: campaigns, traffic sources, offers, landing pages, and tokens. For example:

By Offer: Compare which offers generate higher EPC.
By Placement: See which publisher IDs produce the most profitable conversions.
By Device Type: Identify whether mobile or desktop delivers better ROI.

Example

Suppose you run two offers side by side: Offer A pays $3 per lead, Offer B pays $7 per lead. After 1,000 clicks each, Offer A generates 100 conversions, and Offer B generates 20 conversions.

Revenue from Offer A: $300.
Revenue from Offer B: $140.
Even though Offer B has a higher payout, Offer A delivers more profit. This insight is only possible with proper revenue and payout tracking.

Best Practices

Always confirm whether your affiliate network provides fixed or dynamic payouts.
Use dynamic payout tokens when available for maximum accuracy.
Regularly compare CPV tracker (CPV Lab or CPV One) reports with network dashboards to catch discrepancies.
Avoid hardcoding incorrect payouts, which can lead to misleading ROI calculations.

In summary, Revenue and Payout Tracking in CPV tracker (CPV Lab or CPV One) closes the loop between conversions and profit. It ensures you not only track actions but also understand their monetary value, enabling data-driven scaling decisions.

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