Revenue in CPV tracker (CPV Lab or CPV One) is the total amount earned from conversions tracked within a campaign. It is the counterpart to Cost and represents the income side of your profitability equation. Revenue is pulled directly from affiliate networks, advertisers, or e-commerce systems via pixels or S2S postbacks.
Why Revenue Matters
- Profitability: Revenue compared with cost determines whether a campaign is profitable (P/L).
- Scaling Decisions: High revenue campaigns can be scaled, while low or negative ones need optimization.
- Transparency: Tracking revenue inside CPV tracker (CPV Lab or CPV One) ensures you don’t rely only on external network dashboards.
How CPV tracker (CPV Lab or CPV One) Tracks Revenue
- Fixed Payout: Each conversion has a set value, entered during offer setup (e.g., $5 per lead).
- Dynamic Payout: Affiliate networks pass the actual payout amount via a token in the postback (e.g., $12 for one sale, $20 for another). CPV tracker (CPV Lab or CPV One)logs the exact value.
- Currency Handling: CPV tracker (CPV Lab or CPV One) allows multi-currency setup but converts revenue into a standard currency for unified reporting.
Example
If you promote an insurance lead offer at $8 per conversion and generate 120 conversions:
Revenue = 120 × $8 = $960
If cost was $600, P/L = +$360.
Insights from Revenue
- High Revenue, High Cost: Profitability depends on efficiency (CPA vs. payout).
- High Revenue, Low Conversions: Likely from high-payout offers.
- Low Revenue, High Conversions: Could mean payouts are too low, even if CR is strong.
Reporting in CPV tracker (CPV Lab or CPV One)
Revenue is shown in:
- Campaign List: Total revenue side-by-side with cost.
- Offer Reports: Compare which offers generate the most income.
- Token Reports: See which placements, devices, or geos generate the highest revenue.
Best Practices
- Use dynamic payout tokens when possible to capture accurate revenue.
- Compare CPV tracker (CPV Lab or CPV One) revenue with network dashboards to reconcile discrepancies.
- Segment revenue reports to identify the highest-value placements or audiences.
- Monitor revenue trends—sudden drops can mean offer downtime or broken postbacks.
In summary, Revenue in CPV tracker (CPV Lab or CPV One) is the financial return on your ad spend. It is the critical measure of income that, when balanced against cost, defines the profitability of your campaigns.
See also: Cost, CPA, P/L, ROI
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