Report Segmentation and Drill-Down Analysis in CPV tracker (CPV Lab or CPV One) is the process of breaking down campaign data into detailed views so you can understand performance at every level. Instead of looking only at overall campaign results, segmentation allows you to see which specific elements—placements, keywords, devices, geos—are driving profitability.
Why Segmentation Matters
Without segmentation, you only know whether a campaign is profitable as a whole. With segmentation, you can:
- Identify profitable subsegments and scale them.
- Detect unprofitable traffic and cut it quickly.
- Optimize based on device, geo, placement, or creative.
- See how multiple factors interact (e.g., one keyword works well only on mobile in the US).
How It Works in CPV tracker (CPV Lab or CPV One)
- Standard Reports: Show clicks, conversions, ROI, and EPC at campaign or traffic source level.
- Drill-Down: Click into a campaign to see performance broken down by tokens (e.g., {keyword}, {placement}, {adid}).
- Segmentation Options: Filter results by date range, device type, geo, custom variables (C1–C10), landing page, or offer.
- Cross-Analysis: Combine filters to analyze interactions between multiple dimensions.
Example
You’re running a campaign on a push traffic source. Overall ROI is break-even. But drilling down by token, you discover:
- Publisher A: 120% ROI
- Publisher B: –60% ROI
Segmentation reveals that Publisher B is dragging down the campaign. By blacklisting that publisher in the traffic source, the campaign overall becomes profitable.
Benefits
- Granularity: See exactly where profits and losses occur.
- Speed: Drill down in seconds instead of exporting raw logs.
- Actionable Insights: Data isn’t just displayed—it’s structured for optimization.
- Scalability: Enables precise traffic shaping at large volumes.
Best Practices
- Always wait for statistical significance before cutting or scaling.
- Segment by device type and geo first, as these are often the biggest performance drivers.
- Use custom variables (C1–C10) for deeper insights specific to your traffic source.
- Combine segmentation with Traffic Distribution Rules (TDRs) to automatically shift traffic toward winners.
Common Issues
- Over-Segmentation: Cutting too aggressively can reduce volume.
- Small Data Samples: Making decisions on too little data can hurt optimization.
- Token Misconfiguration: If traffic source tokens aren’t set up correctly, drill-down reports may show “blank” values.
In summary, Report Segmentation and Drill-Down Analysis in CPV tracker (CPV Lab or CPV One) turns raw campaign data into actionable insights. By analyzing results at every level, you gain the power to cut waste, scale winners, and manage campaigns with surgical precision.
See also: Optimization Reports, Token, Custom Variables, Traffic Source
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