Optimization Reports in CPV tracker (CPV Lab or CPV One) are specialized reports designed to help you analyze performance data and take action to improve ROI. Unlike standard reports that simply show raw statistics, optimization reports highlight profitable and unprofitable segments, allowing you to refine targeting, adjust traffic distribution, and scale winners.
What They Show
Optimization reports display data across multiple dimensions, including:
- Traffic Source (see: Traffic Source): Compare results across different networks.
- Tokens: Drill down into placements, keywords, ad IDs, etc.
- Landing Pages (see: Landing Page): View CTR and EPC by page.
- Offers (see: Offer): Compare conversion rates and payouts across offers.
- Custom Variables (C1–C10) (see: Custom Variables): Segment traffic by device, publisher, or other unique attributes.
For each dimension, CPV tracker (CPV Lab or CPV One) provides metrics such as clicks, conversions, revenue, cost, profit, ROI, CTR, CR, and EPC. This allows you to see exactly which elements are driving results.
Example
Imagine you’re running a native ad campaign with multiple publishers. In your CPV tracker (CPV Lab or CPV One) reports, you see that Publisher A has delivered 500 clicks and 20 conversions, while Publisher B has delivered 700 clicks and only 1 conversion. Optimization reports make it clear that Publisher B is unprofitable. You can now blacklist Publisher B directly in your traffic source and scale traffic with Publisher A.
Advantages
- Data-Driven Decisions: Identify winners and losers with precision.
- Time Savings: Quickly filter out underperformers instead of manually analyzing raw logs.
- Scalability: Reports reveal where to allocate more budget for higher returns.
- Granularity: Drill down to ad, placement, or keyword level.
Workflow for Using Reports
- Collect Data: Allow campaigns to run long enough to gather statistically significant results.
- Identify Patterns: Look for segments with high cost but low conversions.
- Take Action: Pause poor performers, adjust bids, or shift TDRs (see: Traffic Distribution Rules) toward winners.
- Repeat: Optimization is an ongoing process. CPV tracker (CPV Lab or CPV One) makes it easier by storing all data centrally.
Troubleshooting
- If data seems inconsistent, check that your tokens are configured correctly in the Campaign URL.
- Ensure that Postbacks or Pixels are firing properly so conversions are accurately logged.
- Use filters to isolate performance by date range or traffic source for clearer insights.
Best Practices
- Always wait for enough clicks (statistical confidence) before making optimization decisions.
- Use multiple dimensions together—for example, analyze performance by both placement ({placement} token) and device (c1) to find profitable subsegments.
- Export reports for sharing with team members or for archiving.
- Use optimization reports as part of a regular campaign review cycle (daily for high-volume campaigns, weekly for lower volume).
In summary, Optimization Reports in CPV tracker (CPV Lab or CPV One) transform raw tracking data into actionable insights. They are essential for scaling profitable campaigns, eliminating waste, and making informed decisions that maximize ROI.
See also: Campaign, Token, Landing Page, Offer, Custom Variables
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