Multiple Offers Campaign

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A Multiple Offers Campaign in  CPV tracker (CPV Lab or CPV One) is a campaign structure that rotates or splits traffic across multiple offers. Instead of promoting a single offer per campaign, you can test or monetize several offers at once and let CPV tracker measure which one performs best.

Why Multiple Offers Campaigns Matter

  • Offer Testing: Compare EPC (Earnings Per Click) and conversion rates across different offers.
  • Backup Options: If one offer stops converting or gets paused by a network, traffic can flow to others.
  • Revenue Maximization: Certain offers may convert better with specific traffic segments.
  • Diversification: Reduces dependency on a single offer.

How It Works in CPV Tracker

  1. Campaign Setup
    • Add multiple offers into the same campaign.
    • Assign offers to one or more landing pages.
  2. Offer Distribution
    • Random Distribution: Traffic is shared evenly among offers.
    • Weighted Distribution: More traffic is sent to one offer than another.
    • Rule-Based Distribution: Traffic is routed to offers based on tokens or GEO.
  3. Tracking & Reporting
    • CPV tracker logs conversions, payout, EPC, and ROI for each offer.
    • Reports identify top-performing offers under each campaign.

Example

Suppose you’re promoting a “Credit Card Signup” vertical. You set up three offers:

  • Offer A: Pays $25 per signup.
  • Offer B: Pays $30 per signup.
  • Offer C: Pays $20 per signup.

CPV tracker reports after 1,000 clicks:

  • Offer A: 40 conversions → EPC $1.00
  • Offer B: 20 conversions → EPC $0.60
  • Offer C: 50 conversions → EPC $1.00

Even though Offer B has the highest payout, it underperforms. Offers A and C deliver better EPC and should receive more traffic.

Benefits

  • Optimization: Quickly identify the highest-EPC offers.
  • Safety Net: Prevents wasted traffic if one offer goes down.
  • Higher Profitability: Ensures traffic is monetized by the most profitable offers.
  • Scalability: Makes scaling easier by having backup offers in place.

Best Practices

  • Always test multiple offers in the same vertical—don’t assume the highest payout is best.
  • Use weighted rules to gradually send more traffic to winners.
  • Monitor offers daily, as affiliate networks may pause or swap them.
  • Combine with multiple landing pages for deeper testing (e.g., LP1 + Offer A, LP2 + Offer B).

In summary, Multiple Offers Campaigns in  CPV tracker (CPV Lab or CPV One) let affiliates maximize ROI by testing, comparing, and scaling offers under one campaign. They reduce risk, increase flexibility, and provide valuable data on which offers align best with your traffic.

See also: Offer, Split Test, Traffic Distribution Rules, Affiliate Network

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