Multi-Step Funnel Tracking in CPV tracker (CPV Lab or CPV One) refers to following a visitor through several stages of interaction before they reach the final offer.
Unlike a simple campaign setup, where the flow is ad → landing page → offer, multi-step funnels can include quizzes, intermediate pages, upsells, or additional qualification stages. These setups are common in verticals such as health, finance, and lead generation, where nurturing or filtering users before presenting the final offer improves results.
How It Works in CPV tracker (CPV Lab or CPV One)
When building a campaign, CPV tracker (CPV Lab or CPV One) allows you to configure multiple landing pages and offers in sequence. Each step has its own unique tracking URL generated by CPV tracker (CPV Lab or CPV One). You embed these URLs in your funnel structure, so that each click between steps is tracked and tied to the original Click ID (see: Click ID).
For example:
- Ad → Quiz Page (Step 1) – CPV tracker (CPV Lab or CPV One) records the initial visit.
- Quiz Results Page (Step 2) – CPV tracker (CPV Lab or CPV One) tracks users who continue.
- Offer Page (Step 3) – Users are sent to the affiliate offer with the Click ID.
- Conversion (Step 4) – Reported back via pixel or S2S Postback (see: S2S Postback).
At every stage, CPV tracker (CPV Lab or CPV One) collects data about how many users continued, where they dropped off, and which traffic sources drove the best engagement.
Benefits of Multi-Step Funnels
- Higher Engagement: Asking questions or showing multiple stages increases commitment.
- Better Qualification: You can filter out low-quality traffic before sending users to an expensive offer.
- More Data Points: Each step provides CTR and engagement metrics that help you refine the funnel.
- Upsell/Downsell Opportunities: Multiple offers can be tested within the same funnel.
Reporting in CPV tracker (CPV Lab or CPV One)
Multi-step funnel reports show performance at each step. You can see the number of visits, clicks, CTR, and drop-off percentages. For example, if many users exit at the quiz stage, you know that step needs optimization. If they continue but fail to convert at the offer, the issue may lie in the offer’s relevance or payout.
These reports also allow you to run split tests (see: Split Test) on funnel paths. You might test one funnel with a quiz followed by a results page, and another funnel with a single article-style page. CPV tracker (CPV Lab or CPV One) records performance for each path, helping you determine the winner.
Example
Suppose you’re running a financial lead-gen campaign. Instead of sending users directly to a form asking for personal details, you first send them to a quiz funnel:
- Step 1: “Find out your credit score category” → short quiz.
- Step 2: “Your results are ready” → persuasive page with benefits of credit services.
- Step 3: Affiliate offer with a signup form.
This multi-step approach often outperforms direct linking because users feel more invested after interacting with the quiz.
Best Practices
- Always test funnels against simpler flows to confirm they improve ROI.
- Monitor drop-off rates closely—don’t add unnecessary steps that reduce conversions.
- Use funnels for complex or sensitive offers (finance, health, insurance) where trust-building is critical.
In summary, multi-step funnel tracking in CPV tracker (CPV Lab or CPV One) provides visibility into the entire customer journey. It allows you to identify weak points, optimize user flows, and ultimately increase the profitability of your campaigns.
See also: Funnel, Landing Page, Split Test, Conversion
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