A Landing Page (LP) in CPV tracker (CPV Lab orCPV One) is a controlled web page where users first arrive after clicking a campaign link from a traffic source. It’s the place where the visitor gets to after clicking the ad.
Unlike offer pages, which are often provided by affiliate networks and cannot be modified, landing pages are fully customizable by the marketer.
A landing page is the destination where visitors arrive after clicking your advertisement, designed specifically to encourage a particular conversion action.
They are a powerful tool for increasing conversions because they allow you to influence how visitors interact with your message before reaching the final offer.
The main purpose of a landing page is pre-selling.
It bridges the gap between an ad and the offer by preparing users with relevant information, persuasive messaging, or interactive content.
For instance, a landing page promoting a fitness product might contain a short article with workout tips, testimonials, and a call-to-action button that directs users to the offer. By warming up visitors, you improve the likelihood that they will complete the desired action on the offer page.
After adding a landing page in CPV tracker, you then configure it inside a campaign. You provide the Landing Page URL and assign one or more offers to it.
CPV tracker generates a redirect script or click URL, which you must place on the landing page buttons redirecting to the offers. This script ensures that clicks are recorded properly and users are redirected to the configured offer.
One of the key metrics for landing pages is the Click-Through Rate (CTR).
CPV tracker measures how many visitors landed on the page versus how many clicked through to the offer. High CTR usually indicates that the landing page is engaging and persuasive. Conversely, a low CTR means users are not motivated to continue, and adjustments are needed.
CPV tracker (CPV Lab or CPV One) allows you to configure multiple landing pages within a campaign and rotate traffic between them. This enables split testing.
For example: You might test two versions of a page:
- one with a long article
- one with a short quiz, to determine which format delivers better engagement.
CPV tracker automatically distributes traffic according to your rules and provides performance reports for each page.
Landing pages can also form part of funnels. In complex funnels, users might progress through multiple landing pages before reaching an offer.
For example, a quiz funnel could involve a series of questions across different pages, followed by a results page that then redirects to an affiliate offer. CPV tracker can track these paths step by step, giving you detailed insights into each stage.
In reporting, CPV One ad tracker shows landing page performance across multiple metrics, including visits, clicks, CTR, conversions, EPC (Earnings Per Click), and ROI. This makes it possible to identify which designs, headlines, or CTAs are delivering the best results.
In summary, landing pages in CPV tracker (CPV Lab or CPV One) are a central optimization tool. They give you control over the user experience, allow testing of different approaches, and provide measurable data that helps you refine campaigns for higher conversions.
See also: Campaign, Offer, Split Test, Funnel, Conversion
« Back to Glossary Index