The Campaign URL in CPV tracker (CPV Lab or CPV One) is the unique tracking link generated for each campaign. It is the entry point for all traffic and the foundation of accurate click and conversion tracking. Every time a visitor clicks this URL, CPV tracker (CPV Lab or CPV One) logs the event, assigns a Click ID, and directs the user to the configured landing page or offer.
Structure
A typical campaign URL looks like this:
https://tracker.com/click.php?campid=123&keyword={keyword}&adid={adid}&c1={device}
- tracker.com → Your CPV tracker (CPV Lab or CPV One) tracking domain.
- click.php → The script that processes clicks.
- campid=123 → The unique campaign ID.
- keyword={keyword} → Token from the traffic source.
- c1={device} → Custom variable capturing device type.
When a user clicks the ad, {keyword} and {device} are replaced with real values. CPV tracker (CPV Lab or CPV One) stores these values, assigns a Click ID, and forwards the user.
Importance
The Campaign URL is crucial because:
- It generates the Click ID that ties clicks to conversions.
- It captures token data from the traffic source.
- It manages redirect logic to landing pages or offers according to your campaign settings.
Without the Campaign URL, none of the tracking or optimization in CPV tracker (CPV Lab or CPV One) would be possible.
Example
You’re running a push ad campaign promoting a mobile app install. You set up a campaign in CPV tracker (CPV Lab or CPV One) and generate the Campaign URL. You place this URL in your traffic source. When users click the ad, CPV tracker (CPV Lab or CPV One) records details like publisher ID, device type, and ad creative ID through tokens. Users are then redirected to the app store page (the offer). If they install the app, the affiliate network sends a postback with the Click ID, and CPV tracker (CPV Lab or CPV One) records the conversion.
Multiple Campaign URLs
CPV tracker (CPV Lab or CPV One) allows you to generate multiple Campaign URLs for the same campaign. This is useful if you want to track traffic from different placements or ad groups separately while still keeping them under one campaign.
Troubleshooting
- If conversions aren’t showing, verify that the Campaign URL is correctly placed in your traffic source and tokens are firing.
- Always test the URL to ensure it redirects correctly and captures tokens.
- Make sure your domain is configured properly in CPV tracker (CPV Lab or CPV One) settings.
Best Practices
- Always use the Campaign URL provided by CPV tracker (CPV Lab or CPV One), not raw landing page or offer URLs.
- Ensure tokens from the traffic source match those in the Campaign URL.
- Use HTTPS domains for secure tracking and compliance with ad networks.
- Regularly test URLs after campaign changes to avoid redirect errors.
In summary, the Campaign URL is the gateway to your CPV tracker (CPV Lab or CPV One) campaigns. It ties together traffic source data, click IDs, and offers, ensuring that every action is tracked from the first click to the final conversion.
See also: Campaign, Token, Click ID, Offer
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