Advertiser

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Advertiser also flips by context. Keep roles straight when wiring links and postbacks in CPV tracker (CPV Lab or CPV One).

On the affiliate network side

• Advertiser = brand / product owner.
• They create the offer, define the action, and host the thank-you page.
• They approve the S2S postback that sends conversions to CPV tracker.
• They pay the network; the network pays you (the publisher on the network side).

On the ad network (traffic source) side

• Advertiser = the buyer of traffic.
• That’s you (affiliate/media buyer/agency).
• You set bids, upload creatives, choose targeting.
• The traffic source optimizes delivery when it receives conversion postbacks.

Why this matters in CPV tracker (CPV Lab or CPV One)

You bridge two systems:

1. Traffic source world
   • You are the advertiser.
   • You place the Campaign URL in the ad.
   • CPV tracker CPV tracker (CPV Lab or CPV One) captures tokens and cost.
   • On conversion, CPV tracker can send a postback to the traffic source.
2. Affiliate network world
   • The advertiser is the brand.
   • The Offer URL must pass the Click ID from CPV One tracker.
   • The S2S postback from the network returns the Click ID (and payout) to CPV tracker .

If you mix these, you lose attribution or block the wrong party.

Setup flow in CPV tracker (CPV Lab or CPV One)

• Campaign URL (traffic side): include click ID and, if available, {cost} or bid tokens.
• Offer URL (network side): append the {clickid} (or template macro) from CPV tracker.
• Postbacks:
  • Network → CPV tracker: records the conversion and payout.
  • CPV tracker→ Traffic source: pushes conversion back for smart bidding.

Example

You promote a VPN offer.

• In the traffic source, you are the advertiser buying clicks.
• In the affiliate network, the advertiser is the VPN brand.
• CPV tracker (CPV Lab or CPV One) sits in the middle: logs cost and tokens, receives payout from the network, and posts conversions back to the traffic source.

Best practices

• Write roles explicitly in briefs: “Advertiser (traffic side) = us”, “Advertiser (network side) = brand.”
• Test both postbacks before scale:
  network → CPV tracker, and CPV tracker → traffic source.
• Use HTTPS for all links and postbacks.
• Prefer dynamic payout in CPV tracker (CPV Lab or CPV One) when the network supports {payout}.

See also: Publisher, Campaign URL, S2S Postback, Traffic Source Postbacks, Revenue & Payout Tracking, Traffic Cost Tracking

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