Advertiser (dual meaning)

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Advertiser also flips by context. Keep roles straight when wiring links and postbacks in CPV tracker (CPV Lab or CPV One).

On the affiliate network side

  • Advertiser = brand / product owner.
  • They create the offer, define the action, and host the thank-you page.
  • They approve the S2S postback that sends conversions to CPV tracker (CPV Lab or CPV One).
  • They pay the network; the network pays you (the publisher on the network side).

On the ad network (traffic source) side

  • Advertiser = the buyer of traffic.
  • That’s you (affiliate/media buyer/agency).
  • You set bids, upload creatives, choose targeting.
  • The traffic source optimizes delivery when it receives conversion postbacks.

Why this matters in CPV tracker (CPV Lab or CPV One)

You bridge two systems:

  1. Traffic source world
    • You are the advertiser.
    • You place the Campaign URL in the ad.
    • CPV tracker CPV tracker (CPV Lab or CPV One) captures tokens and cost.
    • On conversion, CPV tracker (CPV Lab or CPV One) can send a postback to the traffic source.
  2. Affiliate network world
    • The advertiser is the brand.
    • The Offer URL must pass the Click ID from CPV tracker (CPV Lab or CPV One).
    • The S2S postback from the network returns the Click ID (and payout) to CPV tracker (CPV Lab or CPV One).

If you mix these, you lose attribution or block the wrong party.

Setup flow in CPV tracker (CPV Lab or CPV One)

  • Campaign URL (traffic side): include click ID and, if available, {cost} or bid tokens.
  • Offer URL (network side): append the {clickid} (or template macro) from CPV tracker (CPV Lab or CPV One).
  • Postbacks:
    • Network → CPV tracker (CPV Lab or CPV One): records the conversion and payout.
    • CPV tracker (CPV Lab or CPV One) → Traffic source: pushes conversion back for smart bidding.

Example

You promote a VPN offer.

  • In the traffic source, you are the advertiser buying clicks.
  • In the affiliate network, the advertiser is the VPN brand.
  • CPV tracker (CPV Lab or CPV One) sits in the middle: logs cost and tokens, receives payout from the network, and posts conversions back to the traffic source.

Best practices

  • Write roles explicitly in briefs: “Advertiser (traffic side) = us”, “Advertiser (network side) = brand.”
  • Test both postbacks before scale:
    network → CPV tracker (CPV Lab or CPV One), and CPV tracker (CPV Lab or CPV One) → traffic source.
  • Use HTTPS for all links and postbacks.
  • Prefer dynamic payout in CPV tracker (CPV Lab or CPV One) when the network supports {payout}.

See also: Publisher, Campaign URL, S2S Postback, Traffic Source Postbacks, Revenue & Payout Tracking, Traffic Cost Tracking

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