A Leadgen Campaign (short for Lead Generation Campaign) in CPV tracker (CPV Lab or CPV One) is a campaign designed to collect user information such as names, email addresses, phone numbers, or other details that qualify them as potential customers. Unlike campaigns where the goal is a direct purchase, leadgen campaigns focus on capturing contact data so it can later be nurtured through email, calls, or retargeting.
Why Leadgen Campaigns Matter
- Scalability: Many industries (finance, insurance, health, education, SaaS) rely on leads rather than immediate sales.
- Monetization: Leads can be sold to advertisers, networks, or monetized through email sequences.
- Optimization: Tracking which sources bring the highest-quality leads ensures better ROI.
How Leadgen Campaigns Work in CPV tracker (CPV Lab or CPV One)
- Campaign Setup
- Select Leadgen as the campaign type.
- Define the landing page(s) where users are sent.
- Offer Configuration
- The “offer” in leadgen is often a form or funnel where the lead is captured.
- Postback or pixel tracking is set up to record a conversion when a form is submitted.
- Tracking Micro-Conversions
- CPV tracker (CPV Lab or CPV One) can also log events like form start or quiz completion, giving insight into funnel drop-offs.
- Reports
Example
Suppose you run a leadgen campaign for a mortgage lender. Users click an ad, visit a landing page, and fill out a form. Each completed form is a conversion. CPV tracker (CPV Lab or CPV One) records:
- Traffic source, placement, and device.
- Landing page CTR.
- Conversion (form submit).
- Revenue (if payout is per lead).
If the offer pays $15 per qualified lead and you generate 100 leads, CPV tracker (CPV Lab or CPV One) shows $1,500 in revenue along with ROI calculations.
Best Practices
- Always optimize landing pages for form completion (short forms, clear CTAs).
- Track partial events (form start, button click) to analyze funnel efficiency.
- Test multiple lead forms or quiz funnels to find the best conversion rate.
- Validate leads (email verification, phone confirmation) to ensure quality.
In summary, Leadgen Campaigns in CPV tracker (CPV Lab or CPV One) allow affiliates and marketers to track and optimize campaigns where the end goal is collecting user information instead of direct sales.
See also: Opt-in Form, Conversion, Event Tracking, Email Follow-up
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