A Multiple Path Campaign in CPV tracker (CPV Lab or CPV One) is a campaign setup where users can be sent down different funnel paths depending on rules, random distribution, or user actions. It’s similar to a multi-step funnel, but instead of one linear journey, there are branching paths that can split traffic to different landing pages, offers, or funnel sequences.
Why Multiple Path Campaigns Are Useful
- Flexibility: Test multiple funnel approaches at once without creating separate campaigns.
- Audience Segmentation: Route users based on device, GEO, or tokens.
- Optimization: Distribute traffic dynamically to the most profitable path.
- Scaling: Run different types of funnels under one campaign umbrella.
How It Works in CPV Tracker
- Campaign Setup
- Choose a campaign type that supports multiple landing pages and offers.
- Configure multiple paths (Path A, Path B, Path C).
- Path Distribution
- Weighted Distribution: Send traffic randomly but weighted (e.g., Path A 50%, Path B 30%, Path C 20%).
- Rule-Based Distribution: Redirect users to paths based on tokens (e.g., iOS users to Path A, Android users to Path B).
- Tracking & Reporting
- CPV tracker logs CTR and conversion data per path.
- Reports show which path produces the best ROI.
Example
Suppose you are promoting a sweepstakes offer.
- Path A: Direct landing page → Offer 1.
- Path B: Quiz funnel → Offer 2.
- Path C: Content listicle → Offer 3.
After a week, CPV tracker reports:
- Path A ROI: 10%
- Path B ROI: 45%
- Path C ROI: 5%
You then shift more traffic toward Path B automatically using Traffic Distribution Rules (TDRs).
Benefits
- Versatility: Compare different funnel types within the same campaign.
- Granular Data: Analyze user behavior across paths.
- Adaptive Optimization: Quickly scale the winning path.
- Reduced Risk: If one path fails, others can still produce conversions.
Best Practices
- Limit the number of paths—too many can dilute traffic and slow optimization.
- Always test with enough traffic to reach statistical significance.
- Use event tracking to understand drop-offs within each path.
- Apply TDRs to gradually shift traffic toward the top performer.
In summary, Multiple Path Campaigns in CPV tracker (CPV Lab or CPV One) provide flexibility for affiliates who want to test different funnels or offers simultaneously, while ensuring all paths are tracked and optimized in one place.
See also: Multi-Step Funnel Tracking, Traffic Distribution Rules, Landing Page Sequence Campaign
« Back to Glossary Index