Geo and ISP Targeting Reports in CPV tracker (CPV Lab or CPV One) allow you to analyze campaign performance by geographic location (country, region, city) and by Internet Service Provider (ISP). Since traffic quality and conversion rates vary widely across geographies and networks, this reporting capability is essential for precise optimization.
Why It Matters
- Geo Performance: Some offers are geo-specific (e.g., US-only, EU-only). Sending the wrong traffic wastes budget.
- Regional Variation: Even within one country, conversion rates may differ by region or city.
- ISP-Level Insights: Certain ISPs may deliver poor-quality traffic or may be blacklisted by advertisers.
- Fraud Detection: Mismatches between targeted geo and actual traffic geo indicate fraud.
How CPV tracker (CPV Lab or CPV One) Tracks Geo & ISP Data
- IP Logging: Each click includes the user’s IP address.
- Geo Lookup: CPV tracker (CPV Lab or CPV One) uses IP databases to resolve country, region, and city.
- ISP Identification: The IP is matched to an ISP record.
- Reporting: Data appears in CPV tracker (CPV Lab or CPV One)’s drill-down reports, allowing segmentation by geo and ISP.
Example
Suppose you’re promoting a loan offer restricted to the UK. In CPV tracker (CPV Lab or CPV One)’s Geo Report you see:
This indicates your traffic source is delivering non-compliant traffic. You can block these geos at the source.
Similarly, an ISP report may show:
- Vodafone UK: 1,200 clicks, 80 conversions (6.7% CR).
- Sky Broadband UK: 1,500 clicks, 20 conversions (1.3% CR).
Clearly, Vodafone is delivering higher-quality traffic.
Benefits
- Compliance: Ensure traffic matches geo restrictions of offers.
- Optimization: Focus spend on top-performing regions and ISPs.
- Fraud Detection: Spot non-targeted geos or suspicious ISP activity.
- Bid Adjustments: Adjust CPC or CPM bids in traffic sources by geo or ISP.
Advanced Use Cases
- Tiered GEO Testing: Compare Tier 1 (US, UK, CA) vs. Tier 2 (India, Brazil, Philippines) performance.
- City-Level Targeting: Test metro vs. rural performance within one country.
- ISP Blocking: Exclude ISPs known for high bot activity.
Best Practices
- Always check geo reports early in a campaign to confirm traffic quality.
- Use ISP filtering sparingly—don’t block large ISPs without strong data.
- Combine geo segmentation with device segmentation for deeper insights.
- Align geo reports with affiliate network restrictions to avoid compliance issues.
In summary, Geo and ISP Targeting Reports in CPV tracker (CPV Lab or CPV One) help you optimize campaigns at a granular level, ensuring traffic aligns with offer requirements and identifying profitable regions and networks.
See also: Bot and Fraud Traffic Filtering, Report Segmentation, Optimization Reports, Traffic Source
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