A Funnel in CPV tracker (CPV Lab or CPV One) is the sequence of steps a user takes from the moment they click an ad until they complete a conversion. Funnels can be simple (ad → offer) or complex (ad → landing page → quiz → multiple offers).
CPV tracker (CPV Lab or CPV One) allows you to build and track funnels of any complexity. Each step is defined inside the campaign structure, and reporting shows performance at every stage.
For example, in a quiz funnel:
- The user arrives at a quiz landing page.
- They answer questions and are redirected to a results page.
- From there, they are sent to an offer.
CPV tracker (CPV Lab or CPV One) tracks every click, records CTR at each step, and attributes conversions at the end.
Funnel reporting is powerful because it shows you where users drop off. You can identify bottlenecks, such as a landing page with low CTR or a results page with poor engagement. By fixing weak points, you increase the funnel’s overall conversion rate.
Funnels also allow for advanced testing. You can compare different funnel paths and see which sequence delivers better ROI.
In short, funnels in CPV tracker (CPV Lab or CPV One) provide visibility into the entire customer journey, helping you optimize not just a single page but the entire flow.
See also: Campaign, Landing Page, Offer, Conversion
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