Campaign Status and Pausing Rules in CPV tracker (CPV Lab or CPV One) allow you to control whether a campaign is actively tracking and redirecting traffic or temporarily disabled. This feature is critical for managing live traffic, preventing wasted spend, and ensuring accurate reporting.
Why Campaign Status Matters
- Traffic Control: You can stop a campaign instantly if it becomes unprofitable.
- Testing & Setup: Campaigns can remain paused while you configure offers, landing pages, or tokens.
- Maintenance: If an offer goes down or a landing page is under revision, pausing prevents broken redirects.
- Compliance: Quick pausing is useful if traffic source policies change suddenly and you need to halt ads.
Campaign Status Options in CPV tracker (CPV Lab or CPV One)
- Active
- The campaign is live and processing clicks.
- Traffic sent to the campaign URL will be redirected according to setup.
- The campaign is live and processing clicks.
- Paused
- The campaign is inactive.
- Any incoming clicks to the campaign URL will be ignored or sent to a fallback page (depending on settings).
- Useful for testing, staging, or troubleshooting.
- The campaign is inactive.
- Archived
Pausing Rules
Beyond manual pausing, CPV tracker (CPV Lab or CPV One) allows the use of automation rules to pause campaigns, offers, or landing pages based on performance thresholds. Examples include:
- Pause campaign if ROI drops below –20%.
- Pause landing page if CTR falls under 5%.
- Pause offer if conversions fall below a set level after a certain number of clicks.
Example
Suppose you’re running a push notification campaign with three offers. One offer suddenly stops converting because the network paused it without notice. Instead of manually checking, CPV tracker (CPV Lab or CPV One)’s pausing rules automatically detect zero conversions after 1,000 clicks and pause the offer. Traffic is then redirected to your backup offer, preventing wasted budget.
Benefits
- Control: Stop traffic instantly when needed.
- Automation: Avoid manual monitoring by setting rules.
- Efficiency: Keep only profitable elements active.
- Data Preservation: Pausing doesn’t delete data—reports remain available.
Best Practices
- Use automation rules conservatively—wait for statistical significance before pausing.
- Always configure backup offers or fallback pages in case campaigns pause unexpectedly.
- Keep old campaigns archived for reference instead of deleting them.
- Check status before launching traffic to ensure campaigns are truly active.
In summary, Campaign Status and Pausing Rules in CPV tracker (CPV Lab or CPV One) give you precise control over live traffic, ensuring budget is protected and optimization decisions are enforced automatically.
See also: Traffic Distribution Rules, Rotator Campaigns, Optimization Reports
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