An Email Follow-up in CPV tracker (CPV Lab or CPV One) refers to campaigns designed to re-engage users after their initial interaction. While many campaigns track direct conversions, follow-up emails extend the funnel by nurturing leads who did not convert immediately. CPV tracker plays a key role by recording opt-ins and tying conversions back to the original traffic source.
Why Email Follow-ups Are Essential
- Nurturing Leads: Most users don’t convert on their first click. Follow-ups keep them engaged.
- Higher ROI: Email sequences monetize leads long after the initial ad spend.
- List Building: CPV tracker connects clicks and opt-ins, ensuring you know which traffic sources generate the best leads.
- Attribution: Every sale from follow-up campaigns can still be tied back to the original click ID.
How Email Follow-ups Work in CPV Tracker
- Lead Capture
- A landing page with an opt-in form collects the user’s email.
- CPV tracker records this as a conversion or event (depending on setup).
- Integration with Email Platforms
- The opt-in form passes data to an email system (e.g., Mailchimp, GetResponse, ActiveCampaign).
- CPV tracker logs the lead under the correct campaign and traffic source.
- Email Sequences Begin
- Automated emails are sent (welcome email, product education, discount offers).
- These emails are tracked with special links containing the original Click ID.
- Follow-up Conversions Recorded
Example
You run a leadgen campaign for a fitness product.
- A user opts in with their email → CPV tracker logs the conversion.
- The user receives a series of 5 follow-up emails promoting the product.
- On email #3, they click a tracked link and buy.
- CPV tracker attributes the sale back to the original ad placement.
Benefits
- Recover Lost Conversions: Many non-converting users eventually buy after a follow-up.
- Full Funnel Visibility: Reports show which sources deliver leads that convert later.
- Revenue Growth: Extends monetization beyond first-touch campaigns.
- Data Quality: Helps distinguish traffic that produces high-quality leads from low-quality ones.
Best Practices
- Always pass Click IDs into email links for proper attribution.
- Segment email lists based on user behavior (opened, clicked, converted).
- Track both micro-conversions (opt-in) and final conversions (sale).
- Don’t spam—maintain compliance with GDPR and CAN-SPAM.
In summary, Email Follow-ups in CPV tracker (CPV Lab or CPV One) transform single-click campaigns into long-term monetization funnels. They ensure every lead captured is tied back to traffic sources, providing full attribution and allowing for precise optimization.
See also: Opt-in Form, Leadgen Campaign, Conversion, First-Party Data
« Back to Glossary Index