Data Export and API Integration in CPV tracker (CPV Lab or CPV One) provide ways to access your campaign data outside the CPV tracker (CPV Lab or CPV One) interface. Whether you want to analyze results in Excel, connect to business intelligence tools, or integrate with third-party platforms, these features ensure your data is portable and usable across systems.
Why Export & API Matter
- Advanced Analysis: Some users prefer Excel or BI tools (e.g., Tableau, Power BI) for deeper data analysis.
- Automation: APIs allow automated syncing of campaign data to dashboards or reporting systems.
- Collaboration: Exported files can be shared with team members, clients, or partners.
- Data Backup: Exports serve as an additional safety measure for record keeping.
Export Options in CPV tracker (CPV Lab or CPV One)
- CSV/Excel Exports
- Any report can be exported as a CSV file.
- Useful for offline analysis, sharing, or merging with data from other platforms.
- Any report can be exported as a CSV file.
- Customizable Fields
- You can choose which columns (clicks, conversions, tokens, costs, revenue) to include.
- Allows creation of simplified reports for external stakeholders.
- You can choose which columns (clicks, conversions, tokens, costs, revenue) to include.
- Scheduled Exports
- Some setups allow scheduled automatic exports for daily or weekly reporting.
- Some setups allow scheduled automatic exports for daily or weekly reporting.
API Integration
CPV tracker (CPV Lab or CPV One) offers an API (Application Programming Interface) that allows external systems to pull or push data directly. Common uses include:
- Importing cost data from traffic sources automatically.
- Exporting conversion data to third-party dashboards.
- Syncing performance metrics with BI or analytics platforms.
- Building custom reporting solutions.
Example
Suppose you manage campaigns across three trackers but want a single BI dashboard. Using CPV tracker (CPV Lab or CPV One)’s API, you can pull campaign data daily into a central database and visualize cross-platform performance in Power BI.
Benefits
- Efficiency: Reduces manual reporting work.
- Accuracy: Prevents errors from copy-pasting or manual entry.
- Scalability: Handles large volumes of campaign data seamlessly.
- Flexibility: Adaptable to any reporting or integration need.
Best Practices
- Always secure API access with proper authentication.
- Limit API calls to necessary intervals to avoid server strain.
- Use exports for lightweight needs, API integration for ongoing automation.
- Standardize field mappings if combining data from multiple trackers.
In summary, Data Export and API Integration in CPV tracker (CPV Lab or CPV One) extend the platform’s value beyond its native reports. They make it possible to integrate CPV tracker (CPV Lab or CPV One) into broader business workflows, automate reporting, and ensure your data is actionable across all tools.
See also: Optimization Reports, Report Segmentation, Backup & Restore of Campaign Data
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