{"id":861,"date":"2025-10-02T14:32:11","date_gmt":"2025-10-02T14:32:11","guid":{"rendered":"https:\/\/cpvone.com\/academy\/?post_type=glossary&#038;p=861"},"modified":"2025-10-02T14:32:12","modified_gmt":"2025-10-02T14:32:12","slug":"traffic-distribution-rules-tdrs","status":"publish","type":"glossary","link":"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/","title":{"rendered":"Traffic Distribution Rules (TDRs)"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic Distribution Rules (TDRs)<\/a><\/strong> in CPV tracker (<a href=\"https:\/\/cpvlab.pro\/\">CPV Lab<\/a> or<a href=\"https:\/\/cpvone.com\/\"> CPV One<\/a>) are the logic settings that determine how incoming <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>clicks<\/a> are split among different landing pages, offers, or <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/funnel\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>funnel<\/a> steps within a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>. They are the backbone of controlled split testing and traffic allocation.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How It Works<\/strong><\/h3>\n\n\n\n<p>When configuring a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>, CPV tracker (CPV Lab or CPV One) lets you assign percentages of traffic to each destination. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> A &rarr; 60%<br><\/li>\n\n\n\n<li><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> B &rarr; 40%<br><\/li>\n<\/ul>\n\n\n\n<p>Or for offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> A &rarr; 50%<br><\/li>\n\n\n\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> B &rarr; 30%<br><\/li>\n\n\n\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> C &rarr; 20%<br><\/li>\n<\/ul>\n\n\n\n<p>As <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>clicks<\/a> come in, CPV tracker (<a href=\"https:\/\/cpvlab.pro\/\">CPV Lab<\/a> or<a href=\"https:\/\/cpvone.com\/\"> CPV One<\/a>) routes them according to these percentages. This ensures that tests are structured and data is evenly distributed, rather than relying on random or uneven traffic.<\/p>\n\n\n\n<p>TDRs are not static. You can adjust them at any time. If one <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">landing page<\/a> proves to be a clear winner, you can increase its share of traffic without stopping the <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a> or updating ads in the traffic source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advantages<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Structured Testing<\/strong>: Ensures fair comparisons between variations.<br><\/li>\n\n\n\n<li><strong>Dynamic Control<\/strong>: Easily reallocate traffic without touching ad platforms.<br><\/li>\n\n\n\n<li><strong>Efficiency<\/strong>: Send more traffic to proven winners while still testing other options.<br><\/li>\n\n\n\n<li><strong>Flexibility<\/strong>: Apply rules to both landing pages and offers in the same <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reporting in CPV tracker (CPV Lab or CPV One)<\/strong><\/h3>\n\n\n\n<p>Reports display results for each destination under the TDR setup. For landing pages, you&rsquo;ll see CTR and EPC. For offers, you&rsquo;ll see <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/conversion\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">conversion<\/a> rates, payouts, and ROI. By comparing performance, you can determine which variation delivers the best results.<\/p>\n\n\n\n<p>TDRs also integrate with <strong><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/rotator-campaigns\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Rotator Campaigns<\/a><\/strong> (see: <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/rotator-campaigns\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Rotator Campaigns<\/a>). Together, they allow advanced traffic flows that combine split testing, <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>offer<\/a> fallback, and scaling logic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Example<\/strong><\/h3>\n\n\n\n<p>Suppose you&rsquo;re running a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a> with three different product offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> A has a payout of $2.<br><\/li>\n\n\n\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> B has a payout of $5.<br><\/li>\n\n\n\n<li><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> C has a payout of $10.<br><\/li>\n<\/ul>\n\n\n\n<p>You don&rsquo;t know which one will perform best, so you set TDRs to distribute traffic evenly (33% each). After testing, you see that <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> C has the highest EPC. You adjust TDRs to send 70% of traffic to <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> C and 15% each to the others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Cases<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a> Tests<\/strong>: Compare design styles, copywriting, or CTAs.<br><\/li>\n\n\n\n<li><strong><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> Tests<\/strong>: Compare offers from different networks.<br><\/li>\n\n\n\n<li><strong>Geographic Rules<\/strong>: Redirect traffic to offers based on visitor country.<br><\/li>\n\n\n\n<li><strong>Scaling<\/strong>: Automatically shift traffic to winning combinations.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best Practices<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run tests with <strong>enough volume<\/strong> before deciding winners.<br><\/li>\n\n\n\n<li>Avoid making changes too quickly&mdash;wait for statistically significant results.<br><\/li>\n\n\n\n<li>Use even splits at the start of a test, then adjust gradually.<br><\/li>\n\n\n\n<li>Combine TDRs with tokens (see: <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/token\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Token<\/a>) for more granular optimization.<br><\/li>\n<\/ul>\n\n\n\n<p>In summary, Traffic Distribution Rules are essential for structured testing and optimization in CPV tracker (<a href=\"https:\/\/cpvlab.pro\/\">CPV Lab<\/a> or<a href=\"https:\/\/cpvone.com\/\"> CPV One<\/a>). They ensure that traffic is allocated fairly, results are measurable, and winning variations can be scaled effectively.<\/p>\n\n\n\n<p><strong>See also:<\/strong> <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/split-test\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Split Test<\/a>, <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/rotator-campaigns\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Rotator Campaigns<\/a>, <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/landing-page\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/a>, <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic Distribution Rules (TDRs)<\/a> in CPV tracker (CPV Lab or CPV One) are the logic settings that determine how incoming <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">clicks<\/a> are split among different landing pages, offers, or <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/funnel\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">funnel<\/a> steps within a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>. They are the backbone of controlled split testing and traffic allocation. How It Works When configuring a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>, CPV tracker (CPV&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-861","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Traffic Distribution Rules (TDRs) - CPV Academy<\/title>\n<meta name=\"description\" content=\"Traffic Distribution Rules (TDRs) are the logic settings that determine how incoming clicks are split among different landing pages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traffic Distribution Rules (TDRs) - CPV Academy\" \/>\n<meta property=\"og:description\" content=\"Traffic Distribution Rules (TDRs) are the logic settings that determine how incoming clicks are split among different landing pages\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\" \/>\n<meta property=\"og:site_name\" content=\"CPV Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpvone\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T14:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpvone.com\/academy\/wp-content\/uploads\/2024\/05\/Types-of-tracking-pixels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CPVLabPro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\",\"url\":\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\",\"name\":\"Traffic Distribution Rules (TDRs) - CPV Academy\",\"isPartOf\":{\"@id\":\"https:\/\/cpvone.com\/academy\/#website\"},\"datePublished\":\"2025-10-02T14:32:11+00:00\",\"dateModified\":\"2025-10-02T14:32:12+00:00\",\"description\":\"Traffic Distribution Rules (TDRs) are the logic settings that determine how incoming clicks are split among different landing pages\",\"breadcrumb\":{\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/traffic-distribution-rules-tdrs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cpvone.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Traffic Distribution Rules (TDRs)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cpvone.com\/academy\/#website\",\"url\":\"https:\/\/cpvone.com\/academy\/\",\"name\":\"CPV One Academy - Performance Marketing Guides & Tutorials\",\"description\":\"CPV One Academy - Performance Marketing Guides &amp; 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