{"id":839,"date":"2025-09-30T14:30:05","date_gmt":"2025-09-30T14:30:05","guid":{"rendered":"https:\/\/cpvone.com\/academy\/?post_type=glossary&p=839"},"modified":"2025-09-30T14:30:09","modified_gmt":"2025-09-30T14:30:09","slug":"rotator-campaigns","status":"publish","type":"glossary","link":"https:\/\/cpvone.com\/academy\/glossary\/rotator-campaigns\/","title":{"rendered":"Rotator Campaigns"},"content":{"rendered":"
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A Rotator Campaign<\/a><\/strong> in CPV tracker (CPV Lab<\/a> or CPV One<\/a>) is a special campaign<\/a> type that distributes incoming traffic across multiple destinations, such as offers, landing pages, or even external URLs. Instead of sending all clicks<\/a> to one fixed path, you can configure CPV tracker (CPV Lab or CPV One) to rotate traffic according to custom rules. <\/p>\n<\/blockquote>\n\n\n\n

This gives you flexibility for testing, scaling, and managing campaigns without constantly editing traffic source settings.<\/p>\n\n\n\n

How It Works<\/strong><\/h3>\n\n\n\n

When you create a rotator campaign<\/a> in CPV tracker (CPV Lab or CPV One), the system generates a rotator link<\/strong>. This link is placed in your ads on the traffic source. Each time a user clicks<\/a> the link, CPV tracker (CPV Lab or CPV One) decides where to send the visitor based on your Traffic Distribution Rules (TDRs)<\/a><\/strong> (see: Traffic Distribution Rules). You might direct traffic to several offers, a group of landing pages, or backup links in case a primary offer<\/a> goes down.<\/p>\n\n\n\n

For example:<\/p>\n\n\n\n