{"id":830,"date":"2025-09-29T11:19:59","date_gmt":"2025-09-29T11:19:59","guid":{"rendered":"https:\/\/cpvone.com\/academy\/?post_type=glossary&#038;p=830"},"modified":"2025-09-29T11:20:00","modified_gmt":"2025-09-29T11:20:00","slug":"parameter","status":"publish","type":"glossary","link":"https:\/\/cpvone.com\/academy\/glossary\/parameter\/","title":{"rendered":"Parameter"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A <strong><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Parameter<\/a><\/strong> in &nbsp;CPV tracker (<a href=\"https:\/\/cpvlab.pro\/\">CPV Lab<\/a> or<a href=\"https:\/\/cpvone.com\/\"> CPV One<\/a>) is a <strong>variable value<\/strong> appended to a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign URL<\/a> or passed through a redirect. Parameters allow you to capture detailed information about a click&mdash;such as the traffic source ID, keyword, placement, device, or ad creative&mdash;and store it inside the tracker for reporting and optimization.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Why Parameters Matter<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Granularity<\/strong>: Without parameters, <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>clicks<\/a> would be generic and uninformative. With them, you can analyze performance by keyword, GEO, or creative.<\/li>\n\n\n\n<li><strong>Traffic Source Communication<\/strong>: Parameters let traffic sources send important data into CPV tracker.<\/li>\n\n\n\n<li><strong><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/offer\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Offer<\/a> <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/tracking-2\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tracking<\/a><\/strong>: Parameters can pass Click IDs and <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/revenue\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>revenue<\/a> values between the tracker and affiliate networks.<\/li>\n\n\n\n<li><strong>Optimization<\/strong>: Reports broken down by parameters highlight winning\/losing placements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Parameters Work in CPV Tracker<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Campaign URL<\/a> Setup<\/strong>\n<ul class=\"wp-block-list\">\n<li>When creating a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign<\/a>, CPV tracker generates a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign URL<\/a> that includes placeholders for parameters (e.g., <code>{keyword}<\/code>, <code>{placement}<\/code>).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Traffic Source Tokens Inserted<\/strong>\n<ul class=\"wp-block-list\">\n<li>The ad network replaces placeholders with real values at click time.<\/li>\n\n\n\n<li>Example: <code>&amp;keyword={keyword}<\/code> &rarr; <code>&amp;keyword=insurance+quote<\/code>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>CPV Tracker Logs Data<\/strong>\n<ul class=\"wp-block-list\">\n<li>Parameters are stored in reporting fields like C1&ndash;C10 or traffic source custom fields.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Conversions Passed Back<\/strong>\n<ul class=\"wp-block-list\">\n<li>Parameters like <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/click-id\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Click ID<\/a> are critical for postback <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/tracking-2\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tracking<\/a>, ensuring conversions are tied to the correct click.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Your <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign URL<\/a> might look like this:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/tracker.com\/click?c=123&amp;subid={clickid}&amp;kw={keyword}\n<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>{clickid}<\/code> is replaced by the traffic source&rsquo;s unique click identifier.<\/li>\n\n\n\n<li><code>{keyword}<\/code> is replaced by the user&rsquo;s search query.<\/li>\n<\/ul>\n\n\n\n<p>CPV tracker logs both values, enabling you to see which keywords and Click IDs converted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full Transparency<\/strong>: Know exactly where conversions come from.<\/li>\n\n\n\n<li><strong>Traffic Source Compatibility<\/strong>: Essential for DSPs and native ad networks.<\/li>\n\n\n\n<li><strong>Optimization Leverage<\/strong>: Block underperforming keywords or placements.<\/li>\n\n\n\n<li><strong><a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/revenue\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Revenue<\/a> Accuracy<\/strong>: Parameters ensure payouts match the right <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>clicks<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always map parameters according to the traffic source template.<\/li>\n\n\n\n<li>Use descriptive names (e.g., <code>kw<\/code> for keyword, <code>cid<\/code> for <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/click-id\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">click ID<\/a>).<\/li>\n\n\n\n<li>Test parameters before launching campaigns to confirm values are being passed.<\/li>\n\n\n\n<li>Limit unnecessary parameters to avoid overly long URLs.<\/li>\n<\/ul>\n\n\n\n<p>In summary, Parameters are the building blocks of accurate <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/tracking-2\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">tracking<\/a> in &nbsp;CPV tracker (<a href=\"https:\/\/cpvlab.pro\/\">CPV Lab<\/a> or<a href=\"https:\/\/cpvone.com\/\"> CPV One<\/a>). They allow you to capture granular data, tie conversions to <a class=\"glossaryLink\"  href=\"https:\/\/cpvone.com\/academy\/glossary\/clicks\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>clicks<\/a>, and optimize campaigns with confidence.<\/p>\n\n\n\n<p><strong>See also:<\/strong> Tokens, Macros, <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Campaign URL<\/a>, Postback <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/tracking-2\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Tracking<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Parameter<\/a> in &nbsp;CPV tracker (CPV Lab or CPV One) is a variable value appended to a <a class=\"glossaryLink\" href=\"https:\/\/cpvone.com\/academy\/glossary\/campaign-url\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">campaign URL<\/a> or passed through a redirect. Parameters allow you to capture detailed information about a click&mdash;such as the traffic source ID, keyword, placement, device, or ad creative&mdash;and store it inside the tracker for reporting and optimization. Why&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-830","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parameter - CPV Academy<\/title>\n<meta name=\"description\" content=\"A Parameter in CPV tracker (CPV Lab or CPV One) is a variable value appended to a campaign URL or passed through a redirect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parameter - CPV Academy\" \/>\n<meta property=\"og:description\" content=\"A Parameter in CPV tracker (CPV Lab or CPV One) is a variable value appended to a campaign URL or passed through a redirect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\" \/>\n<meta property=\"og:site_name\" content=\"CPV Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpvone\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T11:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpvone.com\/academy\/wp-content\/uploads\/2024\/05\/Types-of-tracking-pixels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CPVLabPro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\",\"url\":\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\",\"name\":\"Parameter - CPV Academy\",\"isPartOf\":{\"@id\":\"https:\/\/cpvone.com\/academy\/#website\"},\"datePublished\":\"2025-09-29T11:19:59+00:00\",\"dateModified\":\"2025-09-29T11:20:00+00:00\",\"description\":\"A Parameter in CPV tracker (CPV Lab or CPV One) is a variable value appended to a campaign URL or passed through a redirect.\",\"breadcrumb\":{\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cpvone.com\/academy\/glossary\/parameter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cpvone.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parameter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cpvone.com\/academy\/#website\",\"url\":\"https:\/\/cpvone.com\/academy\/\",\"name\":\"CPV One Academy - Performance Marketing Guides & Tutorials\",\"description\":\"CPV One Academy - Performance Marketing Guides &amp; 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