{"id":691,"date":"2025-09-08T11:14:46","date_gmt":"2025-09-08T11:14:46","guid":{"rendered":"https:\/\/cpvone.com\/academy\/?post_type=glossary&p=691"},"modified":"2025-09-17T06:29:22","modified_gmt":"2025-09-17T06:29:22","slug":"click-id","status":"publish","type":"glossary","link":"https:\/\/cpvone.com\/academy\/glossary\/click-id\/","title":{"rendered":"Click ID"},"content":{"rendered":"
\n

A Click ID<\/a><\/strong> is a unique identifier generated by CPV tracker (CPV Lab<\/a> or CPV One<\/a>) for every click on a campaign URL<\/a>. It is essential for accurate conversion<\/a> attribution<\/a> because it connects the initial click to the final conversion<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Here’s how it works:<\/p>\n\n\n\n

    \n
  1. A user clicks<\/a> a campaign<\/a> link, and CPV tracker generates a Click ID<\/a>.
    <\/li>\n\n\n\n
  2. This Click ID<\/a> is passed along in the Offer<\/a> URL to the affiliate network<\/a>.
    <\/li>\n\n\n\n
  3. When a conversion<\/a> occurs, the network’s server sends a postback to CPV tracker containing the Click ID<\/a>.
    <\/li>\n\n\n\n
  4. CPV tracker matches the conversion<\/a> to the original click and updates your reports.<\/li>\n\n\n\n
  5. The conversion<\/a> can be sent then to the ad network (traffic source) and assigned to the right visitor id.
    <\/li>\n<\/ol>\n\n\n\n

    Click IDs make it possible to attribute conversions down to the ad, keyword, or placement level. Without them, you would only see aggregated data.<\/p>\n\n\n\n

    In reporting, Click IDs allow CPV tracker (CPV Lab<\/a> or CPV One<\/a>) to provide detailed insights across tokens, landing pages, offers, and traffic sources.<\/p>\n\n\n\n

    Because they are unique and session-specific, Click IDs eliminate attribution<\/a> errors caused by duplicate cookies or shared devices.<\/p>\n\n\n\n

    In summary, Click IDs are the backbone of tracking<\/a> in CPV tracker (CPV Lab or CPV One). They ensure that every conversion<\/a> is accurately matched to its source.<\/p>\n\n\n\n

    See also:<\/strong> Campaign<\/a>, Conversion<\/a>, S2S Postback<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    A Click ID<\/a> is a unique identifier generated by CPV tracker (CPV Lab or CPV One) for every click on a campaign URL<\/a>. It is essential for accurate conversion<\/a> attribution<\/a> because it connects the initial click to the final conversion<\/a>. Here’s how it works: Click IDs make it possible to attribute conversions down to the…<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-691","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nClick ID - CPV Academy<\/title>\n<meta name=\"description\" content=\"A Click ID is a unique identifier generated by CPV tracker for every click on a campaign URL. 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